59
vodka
Launch itA $1.1M/yr market growing +3.0% this quarter with returns at 0.1% — clears our launch bar.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Avg price
Great€21.44avg listing price — sweet spot $15–$100
Market size
Great€1.1M€1.1M/yr · 909K searches
Conversion
Good5.8%search→purchase rate — share of searches ending in a sale
Price range
Good€4.91–€139.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Brand share
Good72%top-5 brand share — brands hold most of the demand
Review moat
Okay2,572.23avg incumbent reviews — the moat a new listing must climb
Growth
Okay+3.0%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality