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53

tchibo kaffeebohnen

Worth a look

Shows low returns (0.1%), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.

Market size 68Growth 7Conversion 48Competition 83Returns 100Price range 62Avg price 95Brand share 6Review moat 54Quality gap 32

Returns

Incredible0.1%

return rate — above 6% kills the launch gate

Avg price

Incredible€33.78

avg listing price — sweet spot $15–$100

Competition

Great32%

top-5 click share — an open shelf

Market size

Good€699K

€699K/yr · 537K searches

Price range

Good€7.18–€143.78

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,333.86

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay3.9%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-35.3%

90-day search growth — must beat 0% to launch

Brand share

Bad97%

top-5 brand share — brand-locked demand