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53

sojasauce

Worth a look

Shows low returns (0.1%), but soft demand (-19.6% this quarter) keeps it on the watch list.

Market size 60Growth 15Conversion 96Competition 61Returns 100Price range 51Avg price 23Brand share 34Review moat 68Quality gap 22

Returns

Incredible0.1%

return rate — above 6% kills the launch gate

Conversion

Incredible13.8%

search→purchase rate — share of searches ending in a sale

Review moat

Good793.13

avg incumbent reviews — the moat a new listing must climb

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Market size

Good€511K

€511K/yr · 455K searches

Price range

Good€1.65–€29.06

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay85%

top-5 brand share — brands hold most of the demand

Avg price

Bad€8.14

avg listing price — sweet spot $15–$100

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Growth

Bad-19.6%

90-day search growth — must beat 0% to launch