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58

pilze

Worth a look

Shows a fragmented shelf (top 5 take 19% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 54Growth 13Conversion 43Competition 95Returns 90Price range 46Avg price 85Brand share 57Review moat 35Quality gap 60

Competition

Incredible19%

top-5 click share — an open shelf

Returns

Great1.2%

return rate — above 6% kills the launch gate

Avg price

Great€19.16

avg listing price — sweet spot $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Good71%

top-5 brand share — brands hold most of the demand

Market size

Good€373K

€373K/yr · 563K searches

Price range

Okay€0.83–€185.18

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay3.5%

search→purchase rate — share of searches ending in a sale

Review moat

Okay3,007.92

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-23.7%

90-day search growth — must beat 0% to launch