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olivenöl
Launch itA $2.2M/yr market growing +2.9% this quarter with returns at 0.1% — clears our launch bar.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Market size
Incredible€2.2M€2.2M/yr · 1.4M searches
Avg price
Incredible€32.99avg listing price — sweet spot $15–$100
Price range
Great€7.15–€90.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good65%top-5 brand share — brands hold most of the demand
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,542.11avg incumbent reviews — the moat a new listing must climb
Growth
Okay+2.9%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality