58
nescafe 2 in 1 sticks
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Conversion
Great7.4%search→purchase rate — share of searches ending in a sale
Review moat
Good508.21avg incumbent reviews — the moat a new listing must climb
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Price range
Good€2.04–€39.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good€13.83avg listing price — sweet spot $15–$100
Market size
Good€353K€353K/yr · 345K searches
Growth
Okay+16.0%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Bad98%top-5 brand share — brand-locked demand