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matcha pulver
Launch itA $4.0M/yr market growing +1.4% this quarter with returns at 0.1% — clears our launch bar.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Market size
Incredible€4.0M€4.0M/yr · 3.6M searches
Avg price
Great€17.63avg listing price — sweet spot $15–$100
Price range
Great€8.09–€36.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.3%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+1.4%90-day search growth — must beat 0% to launch
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Competition
Bad73%top-5 click share — a locked-up shelf
Review moat
Bad7,215.72avg incumbent reviews — the moat a new listing must climb