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marshmallow
Skip itSoft demand (-7.4% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great316.04avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Price range
Okay€1.81–€27.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Avg price
Okay€9.77avg listing price — sweet spot $15–$100
Market size
Okay€110K€110K/yr · 225K searches
Growth
Bad-7.4%90-day search growth — must beat 0% to launch
Signals Low Review Barrier