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56

instant kaffee

Worth a look

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 57Growth 28Conversion 61Competition 71Returns 100Price range 79Avg price 71Brand share 11Review moat 71Quality gap 40

Returns

Incredible0.1%

return rate — above 6% kills the launch gate

Price range

Great€2.04–€66.59

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good42%

top-5 click share — leaders hold, buyers still browse

Review moat

Good664.77

avg incumbent reviews — the moat a new listing must climb

Avg price

Good€14.52

avg listing price — sweet spot $15–$100

Conversion

Good5.3%

search→purchase rate — share of searches ending in a sale

Market size

Good€441K

€441K/yr · 578K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+2.5%

90-day search growth — must beat 0% to launch

Brand share

Bad96%

top-5 brand share — brand-locked demand