64
gin
Launch itA $1.6M/yr market growing +22.6% this quarter with returns at 0.1% — clears our launch bar.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Market size
Great€1.6M€1.6M/yr · 1.7M searches
Avg price
Great€18.55avg listing price — sweet spot $15–$100
Price range
Good€7.84–€33.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Brand share
Good70%top-5 brand share — brands hold most of the demand
Growth
Good+22.6%90-day search growth — must beat 0% to launch
Review moat
Bad4,882.39avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality