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Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Competition
Great28%top-5 click share — an open shelf
Conversion
Great7.0%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good€548K€548K/yr · 794K searches
Review moat
Good1,105.5avg incumbent reviews — the moat a new listing must climb
Price range
Good€0.66–€34.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Avg price
Okay€9.84avg listing price — sweet spot $15–$100
Growth
Bad-35.4%90-day search growth — must beat 0% to launch