58
cognac
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Avg price
Incredible€37.09avg listing price — sweet spot $15–$100
Market size
Great€997K€997K/yr · 656K searches
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Review moat
Good980.11avg incumbent reviews — the moat a new listing must climb
Price range
Good€5.88–€169.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Brand share
Good74%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-17.4%90-day search growth — must beat 0% to launch