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62

wimpernserum

Worth a look

Shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 96Growth 14Conversion 76Competition 35Returns 98Price range 82Avg price 94Brand share 40Review moat 25Quality gap 89

Returns

Incredible0.4%

return rate — above 6% kills the launch gate

Market size

Incredible€2.8M

€2.8M/yr · 1.7M searches

Avg price

Great€22.44

avg listing price — sweet spot $15–$100

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Price range

Great€9.28–€44.38

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great7.2%

search→purchase rate — share of searches ending in a sale

Brand share

Okay81%

top-5 brand share — brands hold most of the demand

Competition

Okay64%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad4,022.77

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-21.9%

90-day search growth — must beat 0% to launch