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66

wimpernkleber

Worth a look

Shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 71Growth 21Conversion 76Competition 77Returns 98Price range 71Avg price 59Brand share 60Review moat 25Quality gap 90

Returns

Incredible0.4%

return rate — above 6% kills the launch gate

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Competition

Great38%

top-5 click share — an open shelf

Conversion

Great7.2%

search→purchase rate — share of searches ending in a sale

Market size

Good€762K

€762K/yr · 802K searches

Price range

Good€2.34–€45.26

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good69%

top-5 brand share — brands hold most of the demand

Avg price

Good€13.12

avg listing price — sweet spot $15–$100

Review moat

Bad4,454.98

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-7.2%

90-day search growth — must beat 0% to launch