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54

trockenshampoo

Worth a look

Shows low returns (0.1%), but soft demand (-19.6% this quarter) keeps it on the watch list.

Market size 56Growth 15Conversion 93Competition 61Returns 100Price range 36Avg price 16Brand share 27Review moat 48Quality gap 70

Returns

Incredible0.1%

return rate — above 6% kills the launch gate

Conversion

Great11.4%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Market size

Good€409K

€409K/yr · 631K searches

Review moat

Okay1,651.26

avg incumbent reviews — the moat a new listing must climb

Price range

Okay€2.95–€21.85

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

Avg price

Bad€5.70

avg listing price — sweet spot $15–$100

Growth

Bad-19.6%

90-day search growth — must beat 0% to launch