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parfum damen
Launch itA $1.3M/yr market growing +5.6% this quarter with returns at 0.5% — clears our launch bar.
Returns
Incredible0.5%return rate — above 6% kills the launch gate
Avg price
Incredible€27.71avg listing price — sweet spot $15–$100
Competition
Great24%top-5 click share — an open shelf
Market size
Great€1.3M€1.3M/yr · 5.8M searches
Price range
Great€3.16–€70.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great57%top-5 brand share — no brand owns this niche
Growth
Okay+5.6%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad6,140.52avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale