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61

newsha shampoo

Worth a look

Shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 97Growth 21Conversion 80Competition 81Returns 99Price range 82Avg price 84Brand share 0Review moat 24Quality gap 38

Returns

Incredible0.2%

return rate — above 6% kills the launch gate

Market size

Incredible€4.1M

€4.1M/yr · 2.7M searches

Avg price

Great€18.44

avg listing price — sweet spot $15–$100

Price range

Great€8.23–€50.00

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great34%

top-5 click share — an open shelf

Conversion

Great8.2%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Bad6,488.56

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-8.8%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand