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leave in conditioner
Launch itA $1.1M/yr market growing +10.9% this quarter with returns at 0.5% — clears our launch bar.
Returns
Incredible0.5%return rate — above 6% kills the launch gate
Market size
Great€1.1M€1.1M/yr · 1.4M searches
Avg price
Good€14.25avg listing price — sweet spot $15–$100
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Price range
Good€2.39–€31.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+10.9%90-day search growth — must beat 0% to launch
Review moat
Bad9,478.72avg incumbent reviews — the moat a new listing must climb
Brand share
Bad92%top-5 brand share — brand-locked demand