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56

lavendel duschgel

Worth a look

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 96Growth 18Conversion 23Competition 79Returns 99Price range 82Avg price 95Brand share 15Review moat 49Quality gap 23

Returns

Incredible0.1%

return rate — above 6% kills the launch gate

Market size

Incredible€3.2M

€3.2M/yr · 6.9M searches

Avg price

Incredible€25.44

avg listing price — sweet spot $15–$100

Price range

Great€6.19–€59.77

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great36%

top-5 click share — an open shelf

Review moat

Okay1,561.96

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad1.8%

search→purchase rate — share of searches ending in a sale

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-14.9%

90-day search growth — must beat 0% to launch

Brand share

Bad94%

top-5 brand share — brand-locked demand