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keratosis pilaris
Worth a lookShows low returns (0.1%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Conversion
Great7.8%search→purchase rate — share of searches ending in a sale
Market size
Great€884K€884K/yr · 742K searches
Avg price
Great€15.37avg listing price — sweet spot $15–$100
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Price range
Good€3.14–€33.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,648avg incumbent reviews — the moat a new listing must climb
Growth
Okay+1.6%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand