59
haarwachs
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Competition
Great30%top-5 click share — an open shelf
Market size
Great€969K€969K/yr · 1.3M searches
Conversion
Good6.8%search→purchase rate — share of searches ending in a sale
Price range
Okay€2.44–€26.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Avg price
Okay€11.11avg listing price — sweet spot $15–$100
Review moat
Bad5,214.13avg incumbent reviews — the moat a new listing must climb
Growth
Bad-13.1%90-day search growth — must beat 0% to launch