56
haargummi
Worth a lookShows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 6% kills the launch gate
Brand share
Great48%top-5 brand share — no brand owns this niche
Competition
Great37%top-5 click share — an open shelf
Conversion
Good5.2%search→purchase rate — share of searches ending in a sale
Market size
Good€435K€435K/yr · 1.6M searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+7.7%90-day search growth — must beat 0% to launch
Review moat
Bad7,052.65avg incumbent reviews — the moat a new listing must climb
Avg price
Bad€5.26avg listing price — sweet spot $15–$100
Price range
Bad€2.61–€9.66cheapest to priciest tracked listing — scored on the share inside $15–$100