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boss
Launch itA $1.7M/yr market growing +0.5% this quarter with returns at 3.0% — clears our launch bar.
Competition
Incredible14%top-5 click share — an open shelf
Avg price
Incredible€31.33avg listing price — sweet spot $15–$100
Market size
Great€1.7M€1.7M/yr · 6.2M searches
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good€8.21–€132.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.0%return rate — above 6% kills the launch gate
Growth
Okay+0.5%90-day search growth — must beat 0% to launch
Review moat
Bad5,713.65avg incumbent reviews — the moat a new listing must climb
Brand share
Bad92%top-5 brand share — brand-locked demand
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale