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69

bodyspray

Worth a look

Shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 55Growth 58Conversion 25Competition 95Returns 98Price range 76Avg price 95Brand share 65Review moat 63Quality gap 68

Returns

Incredible0.4%

return rate — above 6% kills the launch gate

Competition

Incredible19%

top-5 click share — an open shelf

Avg price

Incredible€22.89

avg listing price — sweet spot $15–$100

Price range

Great€3.19–€114.95

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Brand share

Good66%

top-5 brand share — brands hold most of the demand

Review moat

Good980.71

avg incumbent reviews — the moat a new listing must climb

Growth

Good+33.4%

90-day search growth — must beat 0% to launch

Market size

Good€390K

€390K/yr · 852K searches

Conversion

Okay2.0%

search→purchase rate — share of searches ending in a sale