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54

bodylotion

Worth a look

Shows low returns (0.1%), but strong incumbent ratings (4.6★) keeps it on the watch list.

Market size 79Growth 40Conversion 66Competition 57Returns 99Price range 48Avg price 43Brand share 26Review moat 24Quality gap 23

Returns

Incredible0.1%

return rate — above 6% kills the launch gate

Market size

Great€1.1M

€1.1M/yr · 1.6M searches

Conversion

Good5.9%

search→purchase rate — share of searches ending in a sale

Competition

Good51%

top-5 click share — leaders hold, buyers still browse

Price range

Okay€2.43–€26.81

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay€11.12

avg listing price — sweet spot $15–$100

Growth

Okay+11.8%

90-day search growth — must beat 0% to launch

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

Review moat

Bad5,514.77

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality