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augenpads
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Conversion
Great7.7%search→purchase rate — share of searches ending in a sale
Market size
Great€968K€968K/yr · 1.2M searches
Brand share
Good63%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,564.63avg incumbent reviews — the moat a new listing must climb
Avg price
Okay€10.48avg listing price — sweet spot $15–$100
Price range
Okay€0.74–€22.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-20.9%90-day search growth — must beat 0% to launch