73
antitranspirant
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Growth
Great+77.5%90-day search growth — must beat 0% to launch
Conversion
Great7.6%search→purchase rate — share of searches ending in a sale
Competition
Great38%top-5 click share — an open shelf
Brand share
Great60%top-5 brand share — no brand owns this niche
Price range
Good€2.16–€50.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good€14.12avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good€352K€352K/yr · 328K searches
Review moat
Okay1,953.42avg incumbent reviews — the moat a new listing must climb