56
anti frizz
Worth a lookShows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 6% kills the launch gate
Avg price
Great€18.09avg listing price — sweet spot $15–$100
Conversion
Great8.5%search→purchase rate — share of searches ending in a sale
Price range
Great€6.29–€57.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great€984K€984K/yr · 641K searches
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-1.0%90-day search growth — must beat 0% to launch
Review moat
Bad4,949.24avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand