70
cap herren
Launch itA $1.6M/yr market growing +109.3% this quarter with returns at 3.3% — clears our launch bar.
Growth
Great+109.3%90-day search growth — must beat 0% to launch
Competition
Great21%top-5 click share — an open shelf
Brand share
Great45%top-5 brand share — no brand owns this niche
Market size
Great€1.6M€1.6M/yr · 7.4M searches
Avg price
Great€17.31avg listing price — sweet spot $15–$100
Price range
Good€6.15–€38.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.3%return rate — above 6% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad4,205.52avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale