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Uno

Fail

The top 5 brands take 100% of clicks, so Uno is a Fail.

Flapen Score
42
42 / 100
Ranks 75 of 113 Toys niches · −5 vs the category median of 47
Market size
$181K/yr117K searches / yr
90-day growth
-11.4%search demand this quarter
Competition
72%top-5 click share · 5 brands · 75 sellers

Flapen Score

Uno against its category

The dotted line is the Toys average. Past it, Uno is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Uno market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Uno 117K times last year and spent an estimated $181K. All 5 brands take every click. Demand peaks in Jul. Flapen scores it 42 out of 100, a Fail.

01 · Demand

6.0% of searches ended in a purchase last week.

Shoppers searched for this 117K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 6.0% of those searches ended in a purchase. Searches in the last 90 days moved -11.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $181K a year.

Searches, last 12 months
117K
Growth, 90 days vs prior 90
-11.4%
Conversion, latest week
6.0%
Market size, estimated
$181Ka year
Peak month
July1.8× the quietest month
Top search term
uno79K searches a year

02 · Price

A sale here is worth $25.70.

Listings sell for $25.70 on average, from $6.33 to $46.92. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At $25.70 that is $13K to $19K a year per listing.

Average price
$25.70inside the $15 to $100 sweet spot
Price range
$6.33–$46.92
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
$13K–$19K
Returns
1.3%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #59 within Toys. It carries 21,799 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#59in Toys
Average rating
4.43 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
21,799per listing
Listings tracked
14

04 · Newcomers

Amazon counts 2 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
2Amazon's first-year sales bar
Average brand age
49 months

Products

Top Uno products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

$0$18K$36K$54K$73K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

5 rising

Sellers

75

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

0%

  • Mattel Games75%
  • GHAZAL15%
  • UNO5%
  • Mattel3%
  • zain3%
  • Open — no brand owns it (0%)

Demand

Uno search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KBlack Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.8×

Search terms

Top Uno search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • uno79K/yr
  • uno cards35K/yr
  • ono3K/yr

Reviews and returns

What reviews say buyers love and hate about Uno

We read the reviews and the return reasons for every product selling here.

40%of positive reviews mention “تجربة ترفيهية/ممتعة”
25%of negative reviews mention “المنتج المعلن عنه مقابل المنتج الفعلي”
1.3%of orders come back
“Not as Described”
A buyer, on “المنتج المعلن عنه مقابل المنتج الفعلي”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Uno questions

Answered from the same tracked data.