Uno
FailThe top 5 brands take 100% of clicks, so Uno is a Fail.
- Flapen Score
- 42 / 100Ranks 75 of 113 Toys niches · −5 vs the category median of 4742
- Market size
- $181K/yr117K searches / yr
- 90-day growth
- -11.4%search demand this quarter
- Competition
- 72%top-5 click share · 5 brands · 75 sellers
Flapen Score
Uno against its category
The dotted line is the Toys average. Past it, Uno is stronger. Inside it, weaker.
Market
The Uno market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Uno 117K times last year and spent an estimated $181K. All 5 brands take every click. Demand peaks in Jul. Flapen scores it 42 out of 100, a Fail.
01 · Demand
6.0% of searches ended in a purchase last week.
Shoppers searched for this 117K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 6.0% of those searches ended in a purchase. Searches in the last 90 days moved -11.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $181K a year.
- Searches, last 12 months
- 117K
- Growth, 90 days vs prior 90
- -11.4%
- Conversion, latest week
- 6.0%
- Market size, estimated
- $181Ka year
- Peak month
- July1.8× the quietest month
- Top search term
- uno79K searches a year
02 · Price
A sale here is worth $25.70.
Listings sell for $25.70 on average, from $6.33 to $46.92. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At $25.70 that is $13K to $19K a year per listing.
- Average price
- $25.70inside the $15 to $100 sweet spot
- Price range
- $6.33–$46.92
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $13K–$19K
- Returns
- 1.3%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is reviews.
50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #59 within Toys. It carries 21,799 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #59in Toys
- Average rating
- 4.43 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 21,799per listing
- Listings tracked
- 14
04 · Newcomers
Amazon counts 2 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Uno products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Mattel Games UNO: Classic Card Game Multi 8 x 3-3/4 x 81/100 in (42003)
- Price
- $18.42
- Rating
- 4.4/5
- Reviews
- 42,458
- Age
- 13y ago

Mattel Games UNO Show em No Mercy
- Price
- $28.07
- Rating
- 4.7/5
- Reviews
- 54,089
- Age
- 2y ago

Mattel Uno FLIP Card Game GDR44 multicolour
- Price
- $16.34
- Rating
- 4.4/5
- Reviews
- 60,298
- Age
- 7y ago

Classic Card Game UNO Get Wild 4 UNO!
- Price
- $19.71
- Rating
- 4.7/5
- Reviews
- 83,575
- Age
- 13y ago

Zain Presents: UNO Classic Family Card Game with Customizable Wild Cards 2 to 10 Players Ages 7+
- Price
- $12.29
- Rating
- 2.6/5
- Reviews
- 4
- Age
- 4mo ago
Trending
90-day click momentum
Zain Presents: Official Mattel Games UNO Card Game Set - The Classic Multi-Color Fun
- Price
- $6.33
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1mo ago

Zain Presents: UNO Classic Family Card Game with Customizable Wild Cards 2 to 10 Players Ages 7+
- Price
- $12.29
- Rating
- 2.6/5
- Reviews
- 4
- Age
- 4mo ago

GHAZAL UNO Flip Play Card Game Party Game for Family Plastic Business Theme
- Price
- $12.28
- Rating
- 3.4/5
- Reviews
- 3
- Age
- 4mo ago

UNO F1
- Price
- $36.42
- Rating
- 4.8/5
- Reviews
- 120
- Age
- 5mo ago

Classic Card Game UNO Get Wild 4 UNO!
- Price
- $19.71
- Rating
- 4.7/5
- Reviews
- 83,575
- Age
- 13y ago
Newest
by launch date
Zain Presents: Official Mattel Games UNO Card Game Set - The Classic Multi-Color Fun
- Price
- $6.33
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1mo ago

Zain Presents: UNO Classic Family Card Game with Customizable Wild Cards 2 to 10 Players Ages 7+
- Price
- $12.29
- Rating
- 2.6/5
- Reviews
- 4
- Age
- 4mo ago

GHAZAL UNO Flip Play Card Game Party Game for Family Plastic Business Theme
- Price
- $12.28
- Rating
- 3.4/5
- Reviews
- 3
- Age
- 4mo ago

UNO F1
- Price
- $36.42
- Rating
- 4.8/5
- Reviews
- 120
- Age
- 5mo ago

UNO Party Refresh
- Price
- $45.25
- Rating
- 4.8/5
- Reviews
- 155
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.
Brands
5 rising
Sellers
75
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
0%
- Mattel Games75%
- GHAZAL15%
- UNO5%
- Mattel3%
- zain3%
- Open — no brand owns it (0%)
Demand
Uno search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul · busiest ÷ quietest = 1.8×
Search terms
Top Uno search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- uno79K/yr
- uno cards35K/yr
- ono3K/yr
Reviews and returns
What reviews say buyers love and hate about Uno
We read the reviews and the return reasons for every product selling here.
“Not as Described”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Uno questions
Answered from the same tracked data.









