Is Transformers profitable to sell on Amazon United Arab Emirates?

Flapen scores Transformers 42 out of 100 on Amazon United Arab Emirates, a Fail. Shoppers spend $171K a year across 42 tracked products. Amazon counts 0 of the 5 products launched in the last year as successful launches. Search demand grew +7.8% in the last 90 days.

How competitive is the Transformers niche on Amazon United Arab Emirates?

12 brands and 64 sellers compete in Transformers on Amazon United Arab Emirates. The top 5 Transformers products take 48% of clicks, and the top 5 brands take 90%.

What do buyers complain about in Transformers?

Transformers buyers on Amazon United Arab Emirates complain most about جهاز التحكم عن بعد, قوة, and التجميع/التركيب. Returns run at 3.8% of orders.

When does demand for Transformers peak?

Search demand for Transformers on Amazon United Arab Emirates peaks in Dec, and the busiest month runs 1.6× the quietest.

What does it cost to enter the Transformers niche?

Transformers sells for $125.52 on average on Amazon United Arab Emirates, outside the $15 to $100 sweet spot. Listings run $36.67 to $357.20. The average product has 785 reviews, the count a new listing must catch up to.

Transformers

Fail

Buyers convert on only 0.7% of searches, so Transformers is a Fail.

Filters High Price

Flapen Score: 42
42 / 100Ranks 75 of 113 Toys niches · −5 vs the category median of 47
Market size: $171K/yr195K searches / yr
90-day growth: +7.8%search demand this quarter
Competition: 48%top-5 click share · 12 brands · 64 sellers

Flapen Score

Transformers against its category

The dotted line is the Toys average. Past it, Transformers is stronger. Inside it, weaker.

42Fail

This niche Category average

See the method

Market

The Transformers market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Transformers 195K times last year and spent an estimated $171K. The top 5 brands take 90% of clicks. Demand peaks in Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

0.7% of searches ended in a purchase last week.

Shoppers searched for this 195K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +7.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $171K a year.

Searches, last 12 months: 195K
Growth, 90 days vs prior 90: +7.8%
Conversion, latest week: 0.7%
Market size, estimated: $171Ka year
Peak month: December1.6× the quietest month
Top search term: transformers66K searches a year

02 · Price

A sale here is worth $125.52.

Listings sell for $125.52 on average, from $36.67 to $357.20. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $125.52 that is $0 to $13K a year per listing.

Average price: $125.52above the $15 to $100 sweet spot
Price range: $36.67–$357.20
Amazon United Arab Emirates median price: $60.52across 3,090 niches
Units sold a year: 1K–2K
Units per listing a year: 0–100
Revenue per listing a year: $0–$13K
Returns: 3.8%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

31% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #773 within Toys. It carries 785 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings: 31%
Prime listings: 100%
Out of stock, average day: 0.9%
Average rank: #773in Toys
Average rating: 4.28 starsAmazon United Arab Emirates average 4.27 stars
Average reviews: 785per listing
Listings tracked: 42

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 5
Successful launches: 0Amazon's first-year sales bar
Average brand age: 35 months

Products