Is Squishmallow profitable to sell on Amazon United Arab Emirates?

Flapen scores Squishmallow 38 out of 100 on Amazon United Arab Emirates, a Fail. Shoppers spend $44K a year across 29 tracked products. Amazon counts 0 of the 3 products launched in the last year as successful launches. Search demand grew -7.4% in the last 90 days.

How competitive is the Squishmallow niche on Amazon United Arab Emirates?

5 brands and 36 sellers compete in Squishmallow on Amazon United Arab Emirates. The top 5 Squishmallow products take 47% of clicks, and the top 5 brands take 100%.

What does it cost to enter the Squishmallow niche?

Squishmallow sells for $61.57 on average on Amazon United Arab Emirates, inside the $15 to $100 sweet spot. Listings run $29.68 to $153.24. The average product has 566 reviews, the count a new listing must catch up to.

Squishmallow

Fail

The top 5 brands take 100% of clicks, so Squishmallow is a Fail.

Filters High Price

Flapen Score: 38
38 / 100Ranks 89 of 113 Toys niches · −9 vs the category median of 47
Market size: $44K/yr92K searches / yr
90-day growth: -7.4%search demand this quarter
Competition: 47%top-5 click share · 5 brands · 36 sellers

Flapen Score

Squishmallow against its category

The dotted line is the Toys average. Past it, Squishmallow is stronger. Inside it, weaker.

38Fail

This niche Category average

See the method

Market

The Squishmallow market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Squishmallow 92K times last year and spent an estimated $44K. All 5 brands take every click. Flapen scores it 38 out of 100, a Fail.

01 · Demand

0.8% of searches ended in a purchase last week.

Shoppers searched for this 92K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -7.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $44K a year.

Searches, last 12 months: 92K
Growth, 90 days vs prior 90: -7.4%
Conversion, latest week: 0.8%
Market size, estimated: $44Ka year
Top search term: squishmallow70K searches a year

02 · Price

A sale here is worth $61.57.

Listings sell for $61.57 on average, from $29.68 to $153.24. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $61.57 that is $0 to $6K a year per listing.

Average price: $61.57inside the $15 to $100 sweet spot
Price range: $29.68–$153.24
Amazon United Arab Emirates median price: $60.52across 3,090 niches
Units sold a year: 1K–2K
Units per listing a year: 0–100
Revenue per listing a year: $0–$6K
Returns: 0.6%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

14% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 22.5% of listings are out of stock. The average listing ranks #858 within Toys. It carries 566 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings: 14%
Prime listings: 93%
Out of stock, average day: 22.5%
Average rank: #858in Toys
Average rating: 4.70 starsAmazon United Arab Emirates average 4.27 stars
Average reviews: 566per listing
Listings tracked: 29

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 3
Successful launches: 0Amazon's first-year sales bar
Average brand age: 24 months

Products