Smushers Squishy
MaybeSearch demand grew >1,000% this quarter. But the top 5 brands take 100% of clicks, so Smushers Squishy is a Maybe.
- Flapen Score
- 54 / 100Top 26% of 113 Toys niches · +7 vs the category median of 4754
- Market size
- $16K/yr21K searches / yr
- 90-day growth
- >1,000%search demand this quarter
- Competition
- 88%top-5 click share · 5 brands · 8 sellers
Flapen Score
Smushers Squishy against its category
The dotted line is the Toys average. Past it, Smushers Squishy is stronger. Inside it, weaker.
Market
The Smushers Squishy market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Smushers Squishy 21K times last year and spent an estimated $16K. All 5 brands take every click. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
1.9% of searches ended in a purchase last week.
Shoppers searched for this 21K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 1.9% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated $16K a year.
- Searches, last 12 months
- 21K
- Growth, 90 days vs prior 90
- >1,000%
- Conversion, latest week
- 1.9%
- Market size, estimated
- $16Ka year
- Top search term
- smushers squishy12K searches a year
02 · Price
A sale here is worth $40.89.
Listings sell for $40.89 on average, from $25.94 to $63.48. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $40.89 that is $0 to $4K a year per listing.
- Average price
- $40.89inside the $15 to $100 sweet spot
- Price range
- $25.94–$63.48
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$4K
- Returns
- 0.0%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is low.
50% of listings pay for placement with sponsored ads. 38% ship with Prime. On an average day, 58.7% of listings are out of stock. The average listing ranks #152 within Toys. It carries 12 reviews at 3.74 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 38%
- Out of stock, average day
- 58.7%
- Average rank
- #152in Toys
- Average rating
- 3.74 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 12per listing
- Listings tracked
- 8
04 · Newcomers
Amazon counts 1 of last year's 8 launches as successful.
8 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 18 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 8
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 18 months
Products
Top Smushers Squishy products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Smushers Squishies Slow Rising Stress Ball Non- Cute Slow Rise Relaxing Sensory Fidget for Ages 3+ Squeeze Sensory Ball Fun Desk Accessory for Adults (Pink)
- Price
- $44.34
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 2mo ago

Smushers Squishies Slow Rising Stress Ball Non- Cute Slow Rise Relaxing Sensory Fidget for Ages 3+ Squeeze Sensory Ball Fun Desk Accessory for Adults (Blue)
- Price
- $46.05
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 2mo ago

SLEEPHEAD Smushers Face Squishy Easy Squeezy Squishy with Interchangeablefaces Slow Rebound Sensory Squeeze Balls for Anxiety Relief
- Price
- $42.17
- Rating
- 3.0/5
- Reviews
- 5
- Age
- 2mo ago

TRENDHAUS 967770 XXL Anti-Stress Squeeze Super Cheese Approx. 9.5 x 9.5 x 8 cm Squishy in Cheese Shape Stress Ball for Children and Adults
- Price
- $63.48
- Rating
- 3.9/5
- Reviews
- 73
- Age
- 5mo ago

Sensory Squeeze Ball with Velvety Texture and Wave Pattern Soft Squishy Ball for Stress Relief for Children Adults - Ideal for Home School & Travel as a Gift
- Price
- $28.59
- Rating
- 2.5/5
- Reviews
- 3
- Age
- 3mo ago
Trending
90-day click momentum
Snowball-shaped squishy toy with pleasantly smooth texture sensory ball for stress relief for children and adults ideal as an anti-stress toy party bag or gift
- Price
- $25.94
- Rating
- 1.5/5
- Reviews
- 2
- Age
- 3mo ago

SLEEPHEAD Smushers Face Squishy Easy Squeezy Squishy with Interchangeablefaces Slow Rebound Sensory Squeeze Balls for Anxiety Relief
- Price
- $42.17
- Rating
- 3.0/5
- Reviews
- 5
- Age
- 2mo ago

Smushers Squishies Slow Rising Stress Ball Non- Cute Slow Rise Relaxing Sensory Fidget for Ages 3+ Squeeze Sensory Ball Fun Desk Accessory for Adults (Blue)
- Price
- $46.05
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 2mo ago

Coconut Oil Squishies Ball 6cm Handmade Squeeze Sand Glutinous Non-Sticky Reusable Ideal for Workplace Study Travel Parties
- Price
- $29.46
- Rating
- 4.5/5
- Reviews
- 3
- Age
- 3mo ago

Sensory Squeeze Ball with Velvety Texture and Wave Pattern Soft Squishy Ball for Stress Relief for Children Adults - Ideal for Home School & Travel as a Gift
- Price
- $28.59
- Rating
- 2.5/5
- Reviews
- 3
- Age
- 3mo ago
Newest
by launch date
SLEEPHEAD Smushers Face Squishy Easy Squeezy Squishy with Interchangeablefaces Slow Rebound Sensory Squeeze Balls for Anxiety Relief
- Price
- $42.17
- Rating
- 3.0/5
- Reviews
- 5
- Age
- 2mo ago

TOGETDREAM Stress Ball Dog Face Squishy Detachable Face Parts DIY Fidget Toy Soft TPR Squeeze Toy Slow Rising Squishy Sensory Anti-Stress Toy for Children and Adults (Blue)
- Price
- $47.09
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 2mo ago

Smushers Squishies Slow Rising Stress Ball Non- Cute Slow Rise Relaxing Sensory Fidget for Ages 3+ Squeeze Sensory Ball Fun Desk Accessory for Adults (Pink)
- Price
- $44.34
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 2mo ago

Smushers Squishies Slow Rising Stress Ball Non- Cute Slow Rise Relaxing Sensory Fidget for Ages 3+ Squeeze Sensory Ball Fun Desk Accessory for Adults (Blue)
- Price
- $46.05
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 2mo ago

Coconut Oil Squishies Ball 6cm Handmade Squeeze Sand Glutinous Non-Sticky Reusable Ideal for Workplace Study Travel Parties
- Price
- $29.46
- Rating
- 4.5/5
- Reviews
- 3
- Age
- 3mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.
Brands
5
Sellers
8
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
88%
Top 20: 100%
Open market
0%
- Generic68%
- Generisch11%
- SLEEPHEAD11%
- Trendhaus8%
- TOGETDREAM2%
Reviews and returns
What reviews say buyers love and hate about Smushers Squishy
We read the reviews and the return reasons for every product selling here.
“Not same as advertized”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
13 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Smushers Squishy questions
Answered from the same tracked data.









