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Smushers Squishy

Maybe

Search demand grew >1,000% this quarter. But the top 5 brands take 100% of clicks, so Smushers Squishy is a Maybe.

Flapen Score
54
54 / 100
Top 26% of 113 Toys niches · +7 vs the category median of 47
Market size
$16K/yr21K searches / yr
90-day growth
>1,000%search demand this quarter
Competition
88%top-5 click share · 5 brands · 8 sellers

Flapen Score

Smushers Squishy against its category

The dotted line is the Toys average. Past it, Smushers Squishy is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Smushers Squishy market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Smushers Squishy 21K times last year and spent an estimated $16K. All 5 brands take every click. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

1.9% of searches ended in a purchase last week.

Shoppers searched for this 21K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 1.9% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated $16K a year.

Searches, last 12 months
21K
Growth, 90 days vs prior 90
>1,000%
Conversion, latest week
1.9%
Market size, estimated
$16Ka year
Top search term
smushers squishy12K searches a year

02 · Price

A sale here is worth $40.89.

Listings sell for $40.89 on average, from $25.94 to $63.48. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $40.89 that is $0 to $4K a year per listing.

Average price
$40.89inside the $15 to $100 sweet spot
Price range
$25.94–$63.48
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
0.0%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 38% ship with Prime. On an average day, 58.7% of listings are out of stock. The average listing ranks #152 within Toys. It carries 12 reviews at 3.74 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
38%
Out of stock, average day
58.7%
Average rank
#152in Toys
Average rating
3.74 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
12per listing
Listings tracked
8

04 · Newcomers

Amazon counts 1 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 18 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
1Amazon's first-year sales bar
Average brand age
18 months

Products

Top Smushers Squishy products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.

$0$2K$5K$7K$10K110100 Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5

Sellers

8

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

0%

  • Generic68%
  • Generisch11%
  • SLEEPHEAD11%
  • Trendhaus8%
  • TOGETDREAM2%

Reviews and returns

What reviews say buyers love and hate about Smushers Squishy

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “الجودة الشاملة”
33%of negative reviews mention “المنتج المعلن عنه مقابل المنتج الفعلي”
<0.1%of orders come back, a rate Amazon rounds to zero
“Not same as advertized”
A buyer, on “المنتج المعلن عنه مقابل المنتج الفعلي”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Smushers Squishy questions

Answered from the same tracked data.