Smushers Squishy
Smushers Squishy shows demand growing >1,000% this quarter, but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Flapen Score
Top 26% of 113 Toys niches · +7 vs the category median of 47
Is Smushers Squishy profitable on Amazon?
According to Flapen's Amazon United Arab Emirates niche tracking, Smushers Squishy is a $16K/yr Amazon United Arab Emirates market (21K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 54/100.
Smushers Squishy: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved >1,000% over the last 90 days and 1.9% of searches end in a purchase.
$16K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 3.7★ — the gap to enter on.
0/100
page quality · 8 products
Top Smushers Squishy products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Smushers Squishies Slow Rising Stress Ball Non- Cute Slow Rise Relaxing Sensory Fidget for Ages 3+ Squeeze Sensory Ball Fun Desk Accessory for Adults (Pink)
- Price
- $44.34
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 2mo ago
Smushers Squishies Slow Rising Stress Ball Non- Cute Slow Rise Relaxing Sensory Fidget for Ages 3+ Squeeze Sensory Ball Fun Desk Accessory for Adults (Blue)
- Price
- $46.05
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 2mo ago
SLEEPHEAD Smushers Face Squishy Easy Squeezy Squishy with Interchangeablefaces Slow Rebound Sensory Squeeze Balls for Anxiety Relief
- Price
- $42.17
- Rating
- 3.0/5
- Reviews
- 5
- Age
- 2mo ago
TRENDHAUS 967770 XXL Anti-Stress Squeeze Super Cheese Approx. 9.5 x 9.5 x 8 cm Squishy in Cheese Shape Stress Ball for Children and Adults
- Price
- $63.48
- Rating
- 3.9/5
- Reviews
- 73
- Age
- 5mo ago
Sensory Squeeze Ball with Velvety Texture and Wave Pattern Soft Squishy Ball for Stress Relief for Children Adults - Ideal for Home School & Travel as a Gift
- Price
- $28.59
- Rating
- 2.5/5
- Reviews
- 3
- Age
- 3mo ago
Trending
90-day click momentum
Snowball-shaped squishy toy with pleasantly smooth texture sensory ball for stress relief for children and adults ideal as an anti-stress toy party bag or gift
- Price
- $25.94
- Rating
- 1.5/5
- Reviews
- 2
- Age
- 3mo ago
SLEEPHEAD Smushers Face Squishy Easy Squeezy Squishy with Interchangeablefaces Slow Rebound Sensory Squeeze Balls for Anxiety Relief
- Price
- $42.17
- Rating
- 3.0/5
- Reviews
- 5
- Age
- 2mo ago
Smushers Squishies Slow Rising Stress Ball Non- Cute Slow Rise Relaxing Sensory Fidget for Ages 3+ Squeeze Sensory Ball Fun Desk Accessory for Adults (Blue)
- Price
- $46.05
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 2mo ago
Coconut Oil Squishies Ball 6cm Handmade Squeeze Sand Glutinous Non-Sticky Reusable Ideal for Workplace Study Travel Parties
- Price
- $29.46
- Rating
- 4.5/5
- Reviews
- 3
- Age
- 3mo ago
Sensory Squeeze Ball with Velvety Texture and Wave Pattern Soft Squishy Ball for Stress Relief for Children Adults - Ideal for Home School & Travel as a Gift
- Price
- $28.59
- Rating
- 2.5/5
- Reviews
- 3
- Age
- 3mo ago
Newest
by launch dateSLEEPHEAD Smushers Face Squishy Easy Squeezy Squishy with Interchangeablefaces Slow Rebound Sensory Squeeze Balls for Anxiety Relief
- Price
- $42.17
- Rating
- 3.0/5
- Reviews
- 5
- Age
- 2mo ago
TOGETDREAM Stress Ball Dog Face Squishy Detachable Face Parts DIY Fidget Toy Soft TPR Squeeze Toy Slow Rising Squishy Sensory Anti-Stress Toy for Children and Adults (Blue)
- Price
- $47.09
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 2mo ago
Smushers Squishies Slow Rising Stress Ball Non- Cute Slow Rise Relaxing Sensory Fidget for Ages 3+ Squeeze Sensory Ball Fun Desk Accessory for Adults (Pink)
- Price
- $44.34
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 2mo ago
Smushers Squishies Slow Rising Stress Ball Non- Cute Slow Rise Relaxing Sensory Fidget for Ages 3+ Squeeze Sensory Ball Fun Desk Accessory for Adults (Blue)
- Price
- $46.05
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 2mo ago
Coconut Oil Squishies Ball 6cm Handmade Squeeze Sand Glutinous Non-Sticky Reusable Ideal for Workplace Study Travel Parties
- Price
- $29.46
- Rating
- 4.5/5
- Reviews
- 3
- Age
- 3mo ago
Competition: brands, sellers & click share
The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.
Brands
5
Sellers
8
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
88%
Top 20: 100%
Open market
0%
- Generic68%
- Generisch11%
- SLEEPHEAD11%
- Trendhaus8%
- TOGETDREAM2%
What reviews say buyers love and hate about Smushers Squishy
What buyers mention most, as a share of all reviews.
What buyers love
90% of reviews“Good product”
“My kids love it, very soft and smooth,Fun playing, Recommend to buy”
“Reusable and so satisfying”
“its totally worth it”
“My kids love it, very soft and smooth,Fun playing, Recommend to buy”
What buyers complain about
83% of reviews“Not same as advertized”
“Bad quality”
“it broke when I was squishing it now theres a hole in it every time I squish it the sticky thing comes out”
Smushers Squishy return rate & reasons
Why buyers send it back, as a share of all return requests.
0.0%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Smushers Squishy questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
