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Scrabble Board Game

Fail

Shoppers spend only $46K a year here, so Scrabble Board Game is a Fail.

Flapen Score
34
34 / 100
Ranks 102 of 113 Toys niches · −13 vs the category median of 47
Market size
$46K/yr26K searches / yr
90-day growth
-3.6%search demand this quarter
Competition
69%top-5 click share · 9 brands · 43 sellers

Flapen Score

Scrabble Board Game against its category

The dotted line is the Toys average. Past it, Scrabble Board Game is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Scrabble Board Game market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Scrabble Board Game 26K times last year and spent an estimated $46K. The top 5 brands take 90% of clicks. Demand peaks in Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

1.5% of searches ended in a purchase last week.

Shoppers searched for this 26K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -3.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $46K a year.

Searches, last 12 months
26K
Growth, 90 days vs prior 90
-3.6%
Conversion, latest week
1.5%
Market size, estimated
$46Ka year
Peak month
December1.9× the quietest month
Top search term
scrabble board game14K searches a year

02 · Price

A sale here is worth $116.41.

Listings sell for $116.41 on average, from $39.73 to $229.97. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $116.41 that is $0 to $12K a year per listing.

Average price
$116.41above the $15 to $100 sweet spot
Price range
$39.73–$229.97
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$12K
Returns
1.5%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

27% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 11.3% of listings are out of stock. The average listing ranks #730 within Toys. It carries 4,425 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
27%
Prime listings
93%
Out of stock, average day
11.3%
Average rank
#730in Toys
Average rating
4.40 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
4,425per listing
Listings tracked
15

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
67 months

Products

Top Scrabble Board Game products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

$0$5K$9K$14K$18K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

9 rising

Sellers

43

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

6%

  • Mattel Games41%
  • Hasbro Gaming20%
  • Winning Moves13%
  • Ideal12%
  • NALACAL5%
  • WS Game Company4%
  • Open — no brand owns it (3 brands, 6%)

Demand

Scrabble Board Game search demand

Weekly searches over the year, seasonality beneath. Pick a range.

800600Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.9×

Reviews and returns

What reviews say buyers love and hate about Scrabble Board Game

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “تجربة ترفيهية/ممتعة”
1.5%of orders come back
“GOOD FAMILY GAME WITH LOTS OF FUN”
A buyer, on “تجربة ترفيهية/ممتعة”50% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

8 topics

NegativePositive

FAQ

Common Scrabble Board Game questions

Answered from the same tracked data.