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Scrabble Board Game

a small market ($46K/yr) — Scrabble Board Game doesn't clear our bar today.

Flapen Score

34
Skip it

Ranks 102 of 113 Toys niches · −13 vs the category median of 47

Market size 11Growth 23Conversion 19Competition 27Returns 85Price range 32Avg price 70Brand share 25Review moat 25Quality gap 58
This niche Category average · 113 niches

Is Scrabble Board Game profitable on Amazon?

According to Flapen's Amazon United Arab Emirates niche tracking, Scrabble Board Game is a $46K/yr Amazon United Arab Emirates market (26K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Dec. Verdict: Skip it — 34/100.

Scrabble Board Game: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -3.6% over the last 90 days and 1.5% of searches end in a purchase.

$46K

revenue / yr

Units sold / yr1K
Search volume / yr-3.6%26K
Conversion rate1.5%
Avg price$116.41

Who owns the niche?

The top 5 brands hold 90% of demand, so 10% of the market is open.

10%

open market share

Brands · sellers9 · 43
Top-5 product click share69%
Open market10%
Avg brand age67 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 15 products

Sponsored placement27%
New entrants (1y)2· 0 succeeded
Avg rating4.4★
Avg reviews4,425

Top Scrabble Board Game products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

$0$5K$9K$14K$18K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

9 rising

Sellers

43

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

6%

  • Mattel Games41%
  • Hasbro Gaming20%
  • Winning Moves13%
  • Ideal12%
  • NALACAL5%
  • WS Game Company4%
  • Open — no brand owns it (3 brands, 6%)

Scrabble Board Game demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume26KCVR1.5%Products15Brands9Top 5 Brands90%OOS Rate11.3%Rating4.4★Reviews4,425Avg BSR#730
800600Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.9×

What reviews say buyers love and hate about Scrabble Board Game

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews
تجربة ترفيهية/ممتعة50%

GOOD FAMILY GAME WITH LOTS OF FUN

الجودة الشاملة25%

Good quality

تعليمي شامل25%

GOOD EDUCATIONAL GAME

Scrabble Board Game return rate & reasons

Why buyers send it back, as a share of all return requests.

1.5%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1الحجم الكلي
35%
2الجودة الشاملة
24%
3مقاومة للخدش
18%
4تجربة ترفيهية/ممتعة
6%
5الشهادات
6%

Common Scrabble Board Game questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Scrabble Board Game 34/100 on Amazon United Arab Emirates — Skip it. The niche generates $46K/yr across 15 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved -3.6% over the last 90 days.
Search demand for Scrabble Board Game on Amazon United Arab Emirates peaks in Dec, where the busiest month runs 1.9× the quietest.