Is scrabble board game profitable to sell on Amazon United Arab Emirates?

The niche generates $46K/yr across 15 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -3.6%. Flapen's verdict: Skip it (34/100).

How competitive is the scrabble board game niche?

9 brands and 43 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 90% of demand.

When does demand for scrabble board game peak?

Demand peaks in Dec; the busiest month runs 1.9× the quietest.

What does it cost to enter the scrabble board game niche?

Listings span $39.73–$229.97; the average listing price is $116.41 (sweet spot $15–$100). The average incumbent carries 4,425 reviews — the moat a new listing must climb.

scrabble board game

Skip it

A small market ($46K/yr) — this niche doesn't clear our bar today.

Returns

Great1.5%

return rate — above 5% kills the launch gate

Avg price

Good$116.41

avg listing price — sweet spot $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Okay$39.73–$229.97

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay69%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay90%

top-5 brand share — brands hold most of the demand

Review moat

Bad4,424.6

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-3.6%

90-day search growth — must beat 0% to launch

Conversion

Bad1.5%

search→purchase rate — share of searches ending in a sale

Market size

Bad$46K

$46K/yr · 26K searches

Signals High Price

According to Flapen's Amazon United Arab Emirates niche tracking, scrabble board game is a $46K/yr Amazon United Arab Emirates market (26K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Dec. Verdict: Skip it — 34/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

scrabble board game market data

Units sold / yr: 750–1K; avg 0–100/product
Revenue / yr: $87K–$116K; units × avg price
Conversion rate: 1.5%
Avg BSR: #730
Page quality: 0%
Prime: 93%
Sponsored: 27%
Out of stock: 11.3%
Avg brand age: 67 months
Avg seller age: 84 days

Competition & brand share

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

Brands

9 rising

Sellers

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

Mattel Games41%
Hasbro Gaming20%
Winning Moves13%
Ideal12%
NALACAL5%
WS Game Company4%
Open — no brand owns it (3 brands, 6%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -3.6% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 1.9×

Open Trend

Top scrabble board game products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 15 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Scrabble Board Game Family Word Game with Two Ways to Play includes 50 Goal Cards that Teach Scrabble Basics for 2-4 Players

Mattel Games$81.634.5★7,946 rev

Hasbro Gaming Scrabble Board Game: Classic Crossword Game for 2+ Players Ages 8 and Up

Hasbro Gaming$98.994.7★5,448 rev

Winning Moves Tile Lock Scrabble

Winning Moves$126.444.4★10,320 rev

Ideal$145.323.9★16 rev

Scrabble Travel Your favourite game of words is now available on-the-go!

Mattel Games$62.594.5★7,946 rev

Newest

by launch date

Scrabble Core Wood

Mattel Games$111.7835 rev

5mo ago

Scrabble Fun Entertainment Poster 20 x 30 Inches Laminated with Bright Colors and Vivid Images Auguety

Auguety$60.480 rev

9mo ago

Scrabble Board Game Family Word Game with Two Ways to Play includes 50 Goal Cards that Teach Scrabble Basics for 2-4 Players

Mattel Games$81.637,946 rev

2y ago

NALACAL Letter Game Table Letter Matching Word Board Spelling Classic Letter Matching Word Spelling Original Travel for Kids Adults Vocabulary Challenge Time Fidget Toy Kids Spelling Letter Words

NALACAL$49.219 rev

2y ago

Ideal$145.3216 rev

3y ago

What buyers say about scrabble board game

What buyers praise and complain about, mined from review topics.

What buyers love

تجربة ترفيهية/ممتعة50%

“GOOD FAMILY GAME WITH LOTS OF FUN”

الجودة الشاملة25%

“Good quality”

تعليمي شامل25%

“GOOD EDUCATIONAL GAME”

Top return reasons

الحجم الكلي35%

الجودة الشاملة24%

مقاومة للخدش18%

تجربة ترفيهية/ممتعة6%

الشهادات6%

المنتج المعلن عنه مقابل المنتج الفعلي6%

القيمة مقابل المال6%

Common questions

Is scrabble board game profitable to sell on Amazon United Arab Emirates?: The niche generates $46K/yr across 15 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -3.6%. Flapen's verdict: Skip it (34/100).
How competitive is the scrabble board game niche?: 9 brands and 43 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 90% of demand.
When does demand for scrabble board game peak?: Demand peaks in Dec; the busiest month runs 1.9× the quietest.
What does it cost to enter the scrabble board game niche?: Listings span $39.73–$229.97; the average listing price is $116.41 (sweet spot $15–$100). The average incumbent carries 4,425 reviews — the moat a new listing must climb.