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Rummikub

Fail

Demand is soft, at -27.3% this quarter, so Rummikub is a Fail.

Flapen Score
39
39 / 100
Ranks 85 of 113 Toys niches · −8 vs the category median of 47
Market size
$90K/yr31K searches / yr
90-day growth
-27.3%search demand this quarter
Competition
68%top-5 click share · 9 brands · 36 sellers

Flapen Score

Rummikub against its category

The dotted line is the Toys average. Past it, Rummikub is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rummikub market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Rummikub 31K times last year and spent an estimated $90K. The top 5 brands take 90% of clicks. Demand peaks in Mar. Flapen scores it 39 out of 100, a Fail.

01 · Demand

3.6% of searches ended in a purchase last week.

Shoppers searched for this 31K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -27.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $90K a year.

Searches, last 12 months
31K
Growth, 90 days vs prior 90
-27.3%
Conversion, latest week
3.6%
Market size, estimated
$90Ka year
Peak month
March2.5× the quietest month
Top search term
rummikub20K searches a year

02 · Price

A sale here is worth $78.98.

Listings sell for $78.98 on average, from $39.16 to $201.75. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $78.98 that is $0 to $8K a year per listing.

Average price
$78.98inside the $15 to $100 sweet spot
Price range
$39.16–$201.75
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$8K
Returns
2.0%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.5% of listings are out of stock. The average listing ranks #270 within Toys. It carries 1,154 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
100%
Out of stock, average day
13.5%
Average rank
#270in Toys
Average rating
4.34 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
1,154per listing
Listings tracked
14

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
56 months

Products

Top Rummikub products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

$0$9K$18K$27K$36K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

36

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

7%

  • Generic28%
  • Boardgame Space24%
  • LuminLi21%
  • Ambassador13%
  • Pressman5%
  • Front Porch Classics3%
  • Open — no brand owns it (3 brands, 7%)

Demand

Rummikub search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K800Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar · busiest ÷ quietest = 2.5×

Search terms

Top Rummikub search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rummikub20K/yr
  • rummy game5K/yr
  • rummy6K/yr

Reviews and returns

What reviews say buyers love and hate about Rummikub

We read the reviews and the return reasons for every product selling here.

100%of negative reviews mention “الحجم الكلي”
2.0%of orders come back
“Very small”
A buyer, on “الحجم الكلي”100% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

8 topics

NegativePositive

FAQ

Common Rummikub questions

Answered from the same tracked data.