puzzle
Worth a lookShows a sweet-spot price point ($61.67 avg), but weak search conversion (1.8%) keeps it on the watch list.
Avg price
Great$61.67avg listing price — sweet spot $15–$100
Returns
Great1.5%return rate — above 5% kills the launch gate
Review moat
Great383.93avg incumbent reviews — the moat a new listing must climb
Competition
Great38%top-5 click share — an open shelf
Price range
Good$30.56–$147.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$360K$360K/yr · 323K searches
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-1.0%90-day search growth — must beat 0% to launch
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Arab Emirates niche tracking, puzzle is a $360K/yr Amazon United Arab Emirates market (323K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Jul. Verdict: Worth a look — 53/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
puzzle market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- $308K–$370K
- units × avg price
- Conversion rate
- 1.8%
- Avg BSR
- #292
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 43%
- Out of stock
- 5.6%
- Avg brand age
- 46 months
- Avg seller age
- 42 days
Competition & brand share
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.Brands
17 falling
Sellers
58
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
38%
Top 20: 76%
Open market
18%
- Generic22%
- Galison20%
- AM ANNA18%
- Ravensburger15%
- Laurence King3%
- Shayee3%
- Open — no brand owns it (11 brands, 18%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -1.0% search growth over the last 90 days.Peak months: Jul · busiest ÷ quietest = 1.8×
Top puzzle search terms
- puzzle129K/yr
- puzzle 1000 pieces56K/yr
- jigsaw puzzle26K/yr
- puzzles19K/yr
- puzzle 500 pieces19K/yr
- ravensburger20K/yr
- 1000 piece puzzle16K/yr
- jigsaw puzzle 10007K/yr
- بازل5K/yr
- ravensburger puzzle 10008K/yr
Top puzzle products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
AM ANNA 1000 Pieces Cinque Terre Jigsaw Puzzles Challenge Game for Adults and Kids
AM ANNA$44.114.2★87 rev
Galison Spring Street 1000 Pc Puzzle In a Square box
Galison$75.914.6★644 rev
Tilting Puzzle Board with 2-in-1 Designed Stand & Cover Super Lightweight Felt Plateau Storage with 6 Drawers for Adults & Kids Portable Jigsaw Puzzle Table for Up to 1000 Pieces
Generic$141.845.0★1 rev
Galison Joy Laforme Garden Path 500 Piece Puzzle
Galison$56.464.7★352 rev
1000 Piece Countryside Cottage Jigsaw Puzzle Spring Flower Blooming Cottage in Lush Garden Scene Challenging Puzzle Game Home Decor Birthday Party Gift Toy for Adult Teens
Generic$42.944.7★10 rev
Newest
by launch date
1000 Piece Jigsaw Puzzle for Adults & Kids Coastal Catcher by the Sea Style Paper Material 1000 Pieces 1 Set Puzzles (Catcher By the Sea)
Generic$45.192 rev
Tilting Puzzle Board with 2-in-1 Designed Stand & Cover Super Lightweight Felt Plateau Storage with 6 Drawers for Adults & Kids Portable Jigsaw Puzzle Table for Up to 1000 Pieces
Generic$141.841 rev
Enkis - 1000 Pieces Jigsaw Puzzle 50 * 70cm 1000Pcs Jigsaw Puzzle Stained Glass Mosai Tree Puzzle Puzzle Game for Adults (Colourful Tree of Life)
Enkis$36.6921 rev
Ravensburger All Seasons Flower Shop 1000 Piece Jigsaw Puzzle | Explore Colorful Botanical Arrangements | from The Bestselling Puzzle Brand Worldwide | Enhanced Anti-Glare Surface
Ravensburger$75.10366 rev
1000 Piece Countryside Cottage Jigsaw Puzzle Spring Flower Blooming Cottage in Lush Garden Scene Challenging Puzzle Game Home Decor Birthday Party Gift Toy for Adult Teens
Generic$42.9410 rev
Trending
90-day click momentum1000 Piece Jigsaw Puzzle for Adults & Kids Coastal Catcher by the Sea Style Paper Material 1000 Pieces 1 Set Puzzles (Catcher By the Sea)
Generic$45.194.5★
Michael Storrings Cities Around the World 1000 Piece Puzzle
Galison$77.754.7★
Ravensburger Van Gogh Café Terrace at Night 1000 Piece Jigsaw Puzzle | Quality SoftClick Finish 7050 cm Art Puzzle for Adults & Teens Gift & Home Décor | 12000060-0
Ravensburger$74.964.7★
The World of Bridgerton 1000 Piece Puzzle: A 1000-piece Jigsaw Puzzle with Over 30 Characters to Spot
Laurence King$77.044.7★
Ravensburger Paris Impressions 1000 Piece Jigsaw Puzzle | Premium SoftClick Quality Large 7050 cm Finished Artwork of Parisian Street Café Scene for Adults & Teens | 12000521-6
Ravensburger$62.074.6★
What buyers say about puzzle
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“its was worth it”
“Great Puzzle Game”
“Good learning for the kids”
“So helpful”
“This product is game changing for puzzle lovers, it is so helpful in many ways, and so practical, if you are beginner this is a good to go”
What buyers complain about
“very small for me”
“Waste of money”
Top return reasons
Common questions
- Is puzzle profitable to sell on Amazon United Arab Emirates?
- The niche generates $360K/yr across 42 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -1.0%. Flapen's verdict: Worth a look (53/100).
- How competitive is the puzzle niche?
- 17 brands and 58 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 79% of demand.
- What do buyers complain about in puzzle?
- Top complaints mined from reviews: الحجم الكلي, القيمة مقابل المال. The return rate is 1.5%.
- When does demand for puzzle peak?
- Demand peaks in Jul; the busiest month runs 1.8× the quietest.
- What does it cost to enter the puzzle niche?
- Listings span $30.56–$147.37; the average listing price is $61.67 (sweet spot $15–$100). The average incumbent carries 384 reviews — the moat a new listing must climb.