Puzzle
Puzzle shows a sweet-spot price point ($61.67 avg), but weak search conversion (1.8%) keeps it on the watch list.
Flapen Score
Top 27% of 113 Toys niches · +6 vs the category median of 47
Is Puzzle profitable on Amazon?
According to Flapen's Amazon United Arab Emirates niche tracking, Puzzle is a $360K/yr Amazon United Arab Emirates market (323K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Jul. Verdict: Worth a look — 53/100.
Puzzle: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -1.0% over the last 90 days and 1.8% of searches end in a purchase.
$360K
revenue / yr
Who owns the niche?
The top 5 brands hold 79% of demand, so 21% of the market is open.
21%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 42 products
Top Puzzle products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
AM ANNA 1000 Pieces Cinque Terre Jigsaw Puzzles Challenge Game for Adults and Kids
- Price
- $44.11
- Rating
- 4.2/5
- Reviews
- 87
- Age
- 6y ago
Galison Spring Street 1000 Pc Puzzle In a Square box
- Price
- $75.91
- Rating
- 4.6/5
- Reviews
- 644
- Age
- 4y ago
Tilting Puzzle Board with 2-in-1 Designed Stand & Cover Super Lightweight Felt Plateau Storage with 6 Drawers for Adults & Kids Portable Jigsaw Puzzle Table for Up to 1000 Pieces
- Price
- $141.84
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 8mo ago
Galison Joy Laforme Garden Path 500 Piece Puzzle
- Price
- $56.46
- Rating
- 4.7/5
- Reviews
- 352
- Age
- 3y ago
1000 Piece Countryside Cottage Jigsaw Puzzle Spring Flower Blooming Cottage in Lush Garden Scene Challenging Puzzle Game Home Decor Birthday Party Gift Toy for Adult Teens
- Price
- $42.94
- Rating
- 4.7/5
- Reviews
- 10
- Age
- 1y ago
Trending
90-day click momentum
1000 Piece Jigsaw Puzzle for Adults & Kids Coastal Catcher by the Sea Style Paper Material 1000 Pieces 1 Set Puzzles (Catcher By the Sea)
- Price
- $45.19
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 5mo ago
Michael Storrings Cities Around the World 1000 Piece Puzzle
- Price
- $77.75
- Rating
- 4.7/5
- Reviews
- 80
- Age
- 2y ago
Ravensburger Van Gogh Café Terrace at Night 1000 Piece Jigsaw Puzzle | Quality SoftClick Finish 7050 cm Art Puzzle for Adults & Teens Gift & Home Décor | 12000060-0
- Price
- $74.96
- Rating
- 4.7/5
- Reviews
- 57
- Age
- 2y ago
The World of Bridgerton 1000 Piece Puzzle: A 1000-piece Jigsaw Puzzle with Over 30 Characters to Spot
- Price
- $77.04
- Rating
- 4.7/5
- Reviews
- 371
- Age
- 3y ago
Ravensburger Paris Impressions 1000 Piece Jigsaw Puzzle | Premium SoftClick Quality Large 7050 cm Finished Artwork of Parisian Street Café Scene for Adults & Teens | 12000521-6
- Price
- $62.07
- Rating
- 4.6/5
- Reviews
- 131
- Age
- 2y ago
Newest
by launch date1000 Piece Jigsaw Puzzle for Adults & Kids Coastal Catcher by the Sea Style Paper Material 1000 Pieces 1 Set Puzzles (Catcher By the Sea)
- Price
- $45.19
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 5mo ago
Tilting Puzzle Board with 2-in-1 Designed Stand & Cover Super Lightweight Felt Plateau Storage with 6 Drawers for Adults & Kids Portable Jigsaw Puzzle Table for Up to 1000 Pieces
- Price
- $141.84
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 8mo ago
Enkis - 1000 Pieces Jigsaw Puzzle 50 * 70cm 1000Pcs Jigsaw Puzzle Stained Glass Mosai Tree Puzzle Puzzle Game for Adults (Colourful Tree of Life)
- Price
- $36.69
- Rating
- 4.7/5
- Reviews
- 21
- Age
- 1y ago
Ravensburger All Seasons Flower Shop 1000 Piece Jigsaw Puzzle | Explore Colorful Botanical Arrangements | from The Bestselling Puzzle Brand Worldwide | Enhanced Anti-Glare Surface
- Price
- $75.10
- Rating
- 4.8/5
- Reviews
- 366
- Age
- 1y ago
1000 Piece Countryside Cottage Jigsaw Puzzle Spring Flower Blooming Cottage in Lush Garden Scene Challenging Puzzle Game Home Decor Birthday Party Gift Toy for Adult Teens
- Price
- $42.94
- Rating
- 4.7/5
- Reviews
- 10
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.
Brands
17 falling
Sellers
58
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
38%
Top 20: 76%
Open market
18%
- Generic22%
- Galison20%
- AM ANNA18%
- Ravensburger15%
- Laurence King3%
- Shayee3%
- Open — no brand owns it (11 brands, 18%)
Puzzle demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jul · busiest ÷ quietest = 1.8×
Top Puzzle search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- puzzle129K/yr
- puzzle 1000 pieces56K/yr
- jigsaw puzzle26K/yr
- puzzles19K/yr
- puzzle 500 pieces19K/yr
- ravensburger20K/yr
- 1000 piece puzzle16K/yr
- jigsaw puzzle 10007K/yr
- بازل5K/yr
- ravensburger puzzle 10008K/yr
What reviews say buyers love and hate about Puzzle
What buyers mention most, as a share of all reviews.
What buyers love
100% of reviews“Good quality”
“its was worth it”
“Great Puzzle Game”
“Good learning for the kids”
“So helpful”
What buyers complain about
100% of reviews“very small for me”
“Waste of money”
Puzzle return rate & reasons
Why buyers send it back, as a share of all return requests.
1.5%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Puzzle questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
