Puzzle
MaybeProducts sell for $61.67 on average, inside the sweet spot. But buyers convert on only 1.8% of searches, so Puzzle is a Maybe.
- Flapen Score
- 53 / 100Top 27% of 113 Toys niches · +6 vs the category median of 4753
- Market size
- $360K/yr323K searches / yr
- 90-day growth
- -1.0%search demand this quarter
- Competition
- 38%top-5 click share · 17 brands · 58 sellers
Flapen Score
Puzzle against its category
The dotted line is the Toys average. Past it, Puzzle is stronger. Inside it, weaker.
Market
The Puzzle market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Puzzle 323K times last year and spent an estimated $360K. The top 5 brands take 79% of clicks. Demand peaks in Jul. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
1.8% of searches ended in a purchase last week.
Shoppers searched for this 323K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -1.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $360K a year.
- Searches, last 12 months
- 323K
- Growth, 90 days vs prior 90
- -1.0%
- Conversion, latest week
- 1.8%
- Market size, estimated
- $360Ka year
- Peak month
- July1.8× the quietest month
- Top search term
- puzzle129K searches a year
02 · Price
A sale here is worth $61.67.
Listings sell for $61.67 on average, from $30.56 to $147.37. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $61.67 that is $6K to $15K a year per listing.
- Average price
- $61.67inside the $15 to $100 sweet spot
- Price range
- $30.56–$147.37
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $6K–$15K
- Returns
- 1.5%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is low.
43% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #292 within Toys. It carries 384 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 43%
- Prime listings
- 98%
- Out of stock, average day
- 5.6%
- Average rank
- #292in Toys
- Average rating
- 4.58 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 384per listing
- Listings tracked
- 42
04 · Newcomers
Amazon counts 0 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Puzzle products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
AM ANNA 1000 Pieces Cinque Terre Jigsaw Puzzles Challenge Game for Adults and Kids
- Price
- $44.11
- Rating
- 4.2/5
- Reviews
- 87
- Age
- 6y ago

Galison Spring Street 1000 Pc Puzzle In a Square box
- Price
- $75.91
- Rating
- 4.6/5
- Reviews
- 644
- Age
- 4y ago

Tilting Puzzle Board with 2-in-1 Designed Stand & Cover Super Lightweight Felt Plateau Storage with 6 Drawers for Adults & Kids Portable Jigsaw Puzzle Table for Up to 1000 Pieces
- Price
- $141.84
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 8mo ago

Galison Joy Laforme Garden Path 500 Piece Puzzle
- Price
- $56.46
- Rating
- 4.7/5
- Reviews
- 352
- Age
- 3y ago

1000 Piece Countryside Cottage Jigsaw Puzzle Spring Flower Blooming Cottage in Lush Garden Scene Challenging Puzzle Game Home Decor Birthday Party Gift Toy for Adult Teens
- Price
- $42.94
- Rating
- 4.7/5
- Reviews
- 10
- Age
- 1y ago
Trending
90-day click momentum
1000 Piece Jigsaw Puzzle for Adults & Kids Coastal Catcher by the Sea Style Paper Material 1000 Pieces 1 Set Puzzles (Catcher By the Sea)
- Price
- $45.19
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 5mo ago

Michael Storrings Cities Around the World 1000 Piece Puzzle
- Price
- $77.75
- Rating
- 4.7/5
- Reviews
- 80
- Age
- 2y ago

Ravensburger Van Gogh Café Terrace at Night 1000 Piece Jigsaw Puzzle | Quality SoftClick Finish 7050 cm Art Puzzle for Adults & Teens Gift & Home Décor | 12000060-0
- Price
- $74.96
- Rating
- 4.7/5
- Reviews
- 57
- Age
- 2y ago

The World of Bridgerton 1000 Piece Puzzle: A 1000-piece Jigsaw Puzzle with Over 30 Characters to Spot
- Price
- $77.04
- Rating
- 4.7/5
- Reviews
- 371
- Age
- 3y ago

Ravensburger Paris Impressions 1000 Piece Jigsaw Puzzle | Premium SoftClick Quality Large 7050 cm Finished Artwork of Parisian Street Café Scene for Adults & Teens | 12000521-6
- Price
- $62.07
- Rating
- 4.6/5
- Reviews
- 131
- Age
- 2y ago
Newest
by launch date
1000 Piece Jigsaw Puzzle for Adults & Kids Coastal Catcher by the Sea Style Paper Material 1000 Pieces 1 Set Puzzles (Catcher By the Sea)
- Price
- $45.19
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 5mo ago

Tilting Puzzle Board with 2-in-1 Designed Stand & Cover Super Lightweight Felt Plateau Storage with 6 Drawers for Adults & Kids Portable Jigsaw Puzzle Table for Up to 1000 Pieces
- Price
- $141.84
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 8mo ago

Enkis - 1000 Pieces Jigsaw Puzzle 50 * 70cm 1000Pcs Jigsaw Puzzle Stained Glass Mosai Tree Puzzle Puzzle Game for Adults (Colourful Tree of Life)
- Price
- $36.69
- Rating
- 4.7/5
- Reviews
- 21
- Age
- 1y ago

Ravensburger All Seasons Flower Shop 1000 Piece Jigsaw Puzzle | Explore Colorful Botanical Arrangements | from The Bestselling Puzzle Brand Worldwide | Enhanced Anti-Glare Surface
- Price
- $75.10
- Rating
- 4.8/5
- Reviews
- 366
- Age
- 1y ago

1000 Piece Countryside Cottage Jigsaw Puzzle Spring Flower Blooming Cottage in Lush Garden Scene Challenging Puzzle Game Home Decor Birthday Party Gift Toy for Adult Teens
- Price
- $42.94
- Rating
- 4.7/5
- Reviews
- 10
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 38% of clicks. An open shelf where new products get seen.
Brands
17 falling
Sellers
58
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
38%
Top 20: 76%
Open market
18%
- Generic22%
- Galison20%
- AM ANNA18%
- Ravensburger15%
- Laurence King3%
- Shayee3%
- Open — no brand owns it (11 brands, 18%)
Demand
Puzzle search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul · busiest ÷ quietest = 1.8×
Search terms
Top Puzzle search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- puzzle129K/yr
- puzzle 1000 pieces56K/yr
- jigsaw puzzle26K/yr
- puzzles19K/yr
- puzzle 500 pieces19K/yr
- ravensburger20K/yr
- 1000 piece puzzle16K/yr
- jigsaw puzzle 10007K/yr
- بازل5K/yr
- ravensburger puzzle 10008K/yr
Reviews and returns
What reviews say buyers love and hate about Puzzle
We read the reviews and the return reasons for every product selling here.
“very small for me”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Puzzle questions
Answered from the same tracked data.









