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Playing Cards

Fail

Demand is soft, at -3.8% this quarter, so Playing Cards is a Fail.

Flapen Score
48
48 / 100
Top 42% of 113 Toys niches · +1 vs the category median of 47
Market size
$146K/yr131K searches / yr
90-day growth
-3.8%search demand this quarter
Competition
45%top-5 click share · 10 brands · 53 sellers

Flapen Score

Playing Cards against its category

The dotted line is the Toys average. Past it, Playing Cards is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Playing Cards market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Playing Cards 131K times last year and spent an estimated $146K. The top 5 brands take 89% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

3.3% of searches ended in a purchase last week.

Shoppers searched for this 131K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -3.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $146K a year.

Searches, last 12 months
131K
Growth, 90 days vs prior 90
-3.8%
Conversion, latest week
3.3%
Market size, estimated
$146Ka year
Peak month
July1.2× the quietest month
Top search term
playing cards58K searches a year

02 · Price

A sale here is worth $34.29.

Listings sell for $34.29 on average, from $11.54 to $84.70. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $34.29 that is $3K to $9K a year per listing.

Average price
$34.29inside the $15 to $100 sweet spot
Price range
$11.54–$84.70
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
$3K–$9K
Returns
1.5%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

52% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 9.7% of listings are out of stock. The average listing ranks #81 within Toys. It carries 4,899 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
52%
Prime listings
97%
Out of stock, average day
9.7%
Average rank
#81in Toys
Average rating
4.51 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
4,899per listing
Listings tracked
29

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top Playing Cards products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

$0$7K$15K$22K$29K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

10 falling

Sellers

53

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

45%

Top 20: 89%

Open market

11%

  • Bicycle52%
  • Generic12%
  • Waddingtons Number 19%
  • Mumoobear7%
  • RAHALIFE HOME SOLUTION5%
  • Royal5%
  • Open — no brand owns it (4 brands, 11%)

Demand

Playing Cards search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Playing Cards search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • playing cards58K/yr
  • cards28K/yr
  • bicycle cards22K/yr
  • playing cards premium9K/yr
  • bicycle playing cards9K/yr
  • poker cards6K/yr

Reviews and returns

What reviews say buyers love and hate about Playing Cards

We read the reviews and the return reasons for every product selling here.

60%of positive reviews mention “المقتنيات”
100%of negative reviews mention “الحجم الكلي”
1.5%of orders come back
“Cards Size- small”
A buyer, on “الحجم الكلي”100% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

11 topics

NegativePositive

FAQ

Common Playing Cards questions

Answered from the same tracked data.