Pinata
FailShoppers spend only $64K a year here, so Pinata is a Fail.
- Flapen Score
- 48 / 100Top 42% of 113 Toys niches · +1 vs the category median of 4748
- Market size
- $64K/yr29K searches / yr
- 90-day growth
- +5.7%search demand this quarter
- Competition
- 60%top-5 click share · 12 brands · 25 sellers
Flapen Score
Pinata against its category
The dotted line is the Toys average. Past it, Pinata is stronger. Inside it, weaker.
Market
The Pinata market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Pinata 29K times last year and spent an estimated $64K. The top 5 brands take 83% of clicks. Demand peaks in Feb. Flapen scores it 48 out of 100, a Fail.
01 · Demand
3.2% of searches ended in a purchase last week.
Shoppers searched for this 29K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 3.2% of those searches ended in a purchase. Searches in the last 90 days moved +5.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $64K a year.
- Searches, last 12 months
- 29K
- Growth, 90 days vs prior 90
- +5.7%
- Conversion, latest week
- 3.2%
- Market size, estimated
- $64Ka year
- Peak month
- February2.8× the quietest month
- Top search term
- pinata21K searches a year
02 · Price
A sale here is worth $69.51.
Listings sell for $69.51 on average, from $25.50 to $106.11. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $69.51 that is $0 to $7K a year per listing.
- Average price
- $69.51inside the $15 to $100 sweet spot
- Price range
- $25.50–$106.11
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$7K
- Returns
- 2.9%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is low.
32% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 28.7% of listings are out of stock. The average listing ranks #66 within Toys. It carries 45 reviews at 4.27 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 32%
- Prime listings
- 100%
- Out of stock, average day
- 28.7%
- Average rank
- #66in Toys
- Average rating
- 4.27 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 45per listing
- Listings tracked
- 22
04 · Newcomers
Amazon counts 0 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Pinata products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Party with Emma Rainbow Color Pinata for Kids Birthday Cinco De Mayo Fiestas Decorations Favor Birthday Decorations Centerpieces Anniversaries Milestones (Rainbow)
- Price
- $43.21
- Rating
- 4.5/5
- Reviews
- 29
- Age
- 3y ago

PARTY TIME Pull String Colorful Happy Birthday Pinata
- Price
- $48.45
- Rating
- 4.4/5
- Reviews
- 66
- Age
- 6y ago

TOYBY Butterfly Pinata Butterfly Birthday Party Supplies with Pinata Stick Confetti & Blindfold for Girls Kids Family Games Classroom Birthday Party Decorations
- Price
- $89.76
- Rating
- 5.0/5
- Reviews
- 9
- Age
- 1y ago

AM ANNA Small Rainbow Donkey Pinata Bundle with a Bat Mexican Piñata Perfect for Kids Birthday Party Cinco de Mayo Party Decoration Mexican Fiesta 34 * 10 * 40cm(L W H) (Donkey)
- Price
- $91.65
- Rating
- 3.9/5
- Reviews
- 9
- Age
- 2y ago

Party Pinata with pull string Assorted
- Price
- $38.23
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago
Trending
90-day click momentum
AM ANNA Fox Pinatas with Pinata Stick Confetti & Blindfold Animal Party Supplies Pinatas for Birthday Party Games Woodland Animal Fox Themed Birthday Party Decorations
- Price
- $80.26
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 9mo ago

Masroo Butterfly Piñata - Butterfly Birthday Party Supplies Pinata with Stick and Blindfold for Girls Kids Pull String Piñata Family Games Classroom Birthday Party Decorations Purple
- Price
- $106.11
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 8mo ago

PARTY TIME - 1 Piece Colorful Happy Birthday Piñata - Perfect Big Sized Hanging Piñata For Parties Kids Carnival and Related Events Decorations
- Price
- $56.51
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 2y ago

Party with Emma Foil Number Pinata for Kids Birthday Party Decorations Party Favors Birthday Party Decorations Centerpieces Anniversaries Milestones 1st 2nd 3rd 4th 5th 6th 7th 8th 9th (Number 4)
- Price
- $88.53
- Rating
- 4.0/5
- Reviews
- 9
- Age
- 3y ago

Ice Cream Pinata With PET Gold 32x47cm
- Price
- $93.09
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago
Newest
by launch date
Masroo Butterfly Piñata - Butterfly Birthday Party Supplies Pinata with Stick and Blindfold for Girls Kids Pull String Piñata Family Games Classroom Birthday Party Decorations Purple
- Price
- $106.11
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 8mo ago

AM ANNA Fox Pinatas with Pinata Stick Confetti & Blindfold Animal Party Supplies Pinatas for Birthday Party Games Woodland Animal Fox Themed Birthday Party Decorations
- Price
- $80.26
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 9mo ago

TOYBY Butterfly Pinata Butterfly Birthday Party Supplies with Pinata Stick Confetti & Blindfold for Girls Kids Family Games Classroom Birthday Party Decorations
- Price
- $89.76
- Rating
- 5.0/5
- Reviews
- 9
- Age
- 1y ago

Foil Star Pinata Silver 45x45cm
- Price
- $83.23
- Rating
- 3.0/5
- Reviews
- 2
- Age
- 1y ago

Plastic Pinata Buster 75cm
- Price
- $25.50
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 falling
Sellers
25
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
60%
Top 20: 100%
Open market
17%
- Party with Emma37%
- PARTY TIME16%
- TOYBY12%
- AM ANNA8%
- Celebrationz5%
- Unique5%
- Open — no brand owns it (6 brands, 17%)
Demand
Pinata search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb · busiest ÷ quietest = 2.8×
Reviews and returns
What reviews say buyers love and hate about Pinata
We read the reviews and the return reasons for every product selling here.
“Best for fun time”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
6 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pinata questions
Answered from the same tracked data.









