Paw Patrol Toys
FailThe top 5 brands take 100% of clicks, so Paw Patrol Toys is a Fail.
- Flapen Score
- 35 / 100Ranks 97 of 113 Toys niches · −12 vs the category median of 4735
- Market size
- $371K/yr106K searches / yr
- 90-day growth
- -7.7%search demand this quarter
- Competition
- 67%top-5 click share · 5 brands · 42 sellers
Flapen Score
Paw Patrol Toys against its category
The dotted line is the Toys average. Past it, Paw Patrol Toys is stronger. Inside it, weaker.
Market
The Paw Patrol Toys market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Paw Patrol Toys 106K times last year and spent an estimated $371K. All 5 brands take every click. Demand peaks in Dec. Flapen scores it 35 out of 100, a Fail.
01 · Demand
1.9% of searches ended in a purchase last week.
Shoppers searched for this 106K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -7.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $371K a year.
- Searches, last 12 months
- 106K
- Growth, 90 days vs prior 90
- -7.7%
- Conversion, latest week
- 1.9%
- Market size, estimated
- $371Ka year
- Peak month
- December1.6× the quietest month
- Top search term
- paw patrol toys98K searches a year
02 · Price
A sale here is worth $185.39.
Listings sell for $185.39 on average, from $45.46 to $592.74. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $185.39 that is $0 to $19K a year per listing.
- Average price
- $185.39above the $15 to $100 sweet spot
- Price range
- $45.46–$592.74
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$19K
- Returns
- 2.2%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is reviews.
38% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #167 within Toys. It carries 3,092 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 38%
- Prime listings
- 95%
- Out of stock, average day
- 3.4%
- Average rank
- #167in Toys
- Average rating
- 4.46 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 3,092per listing
- Listings tracked
- 21
04 · Newcomers
Amazon counts 2 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Paw Patrol Toys products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
SHAHNARO Rescue Patrol Dogs Patrolling on Cars Toy Set 9-Piece Police Dog Figurines with Toy Cars Kids Toy Vehicles for Boys & Girls Imaginative Play Storytelling & Collectible Pretend Play Set
- Price
- $76.59
- Rating
- 3.0/5
- Reviews
- 4
- Age
- 1y ago

PAW PATROL Team Cruiser Large Scale Vehicle with Exclusive Chase Marshall Skye Rubble Rocky & Zuma Action Figures Toys for Boys & Girls Ages 3+
- Price
- $147.29
- Rating
- 4.6/5
- Reviews
- 1,405
- Age
- 2y ago

Paw Patrol LaunchN Haul PAW Patroller Transforming 2-in-1 Track Set for True Metal Die-Cast Vehicles Kids Toys for Boys & Girls Ages 3 and Up
- Price
- $213.62
- Rating
- 4.7/5
- Reviews
- 10,325
- Age
- 7y ago

Paw Patrol 10th Anniversary All Paws On Deck Toy Figures Gift Pack with 10 Collectible Action Figures Kids Toys for Ages 3 and up
- Price
- $103.13
- Rating
- 4.7/5
- Reviews
- 9,402
- Age
- 3y ago

PAW PATROL - Lookout Tower (2025) Over 50 cm High Headquarters Playset with 1 Base Police Vehicle 2 Chase Figures and Accessories Suitable for Children from 3 Years
- Price
- $317.96
- Rating
- 4.4/5
- Reviews
- 421
- Age
- 11mo ago
Trending
90-day click momentum
PAW PYS Fire Station Playset GML
- Price
- $306.89
- Rating
- 4.8/5
- Reviews
- 462
- Age
- 9mo ago

PAW PATROL Pup Squad Racers - 6 Piece Vehicle Gift Set Suitable for Ages 3+
- Price
- $156.08
- Rating
- 4.7/5
- Reviews
- 1,610
- Age
- 1y ago

PAW PATROL Police Vehicle with Chase Toy Figure (Basic Vehicle 2025) Toy for Children from 3 Years
- Price
- $86.27
- Rating
- 4.7/5
- Reviews
- 1,311
- Age
- 1y ago

PAW PATROL - Libertys Rescue Motorcycle with Toy Figure (Basic Vehicle) Authentic Details Toy Motorcycle for Children from 3 Years
- Price
- $96.00
- Rating
- 4.8/5
- Reviews
- 305
- Age
- 7mo ago

Lexibook - Paw Patrol - Bilingual educational tablet toy to learn letters numbers vocabulary and music languages French/Dutch Blue JCPAD002PAi10
- Price
- $50.73
- Rating
- 4.2/5
- Reviews
- 48
- Age
- 3y ago
Newest
by launch date
PAW PATROL - Libertys Rescue Motorcycle with Toy Figure (Basic Vehicle) Authentic Details Toy Motorcycle for Children from 3 Years
- Price
- $96.00
- Rating
- 4.8/5
- Reviews
- 305
- Age
- 7mo ago

PAW VHC Fire Rescue Deluxe Fire Truck GML
- Price
- $225.47
- Rating
- 4.8/5
- Reviews
- 488
- Age
- 9mo ago

PAW PYS Fire Station Playset GML
- Price
- $306.89
- Rating
- 4.8/5
- Reviews
- 462
- Age
- 9mo ago

PAW PATROL - Lookout Tower (2025) Over 50 cm High Headquarters Playset with 1 Base Police Vehicle 2 Chase Figures and Accessories Suitable for Children from 3 Years
- Price
- $317.96
- Rating
- 4.4/5
- Reviews
- 421
- Age
- 11mo ago

SHAHNARO Rescue Patrol Dogs Patrolling on Cars Toy Set 9-Piece Police Dog Figurines with Toy Cars Kids Toy Vehicles for Boys & Girls Imaginative Play Storytelling & Collectible Pretend Play Set
- Price
- $76.59
- Rating
- 3.0/5
- Reviews
- 4
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.
Brands
5 falling
Sellers
42
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
67%
Top 20: 99%
Open market
0%
- Paw Patrol67%
- SHAHNARO21%
- GUND6%
- Lexibook4%
- Melissa & Doug2%
- Open — no brand owns it (0%)
Demand
Paw Patrol Toys search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.6×
Reviews and returns
What reviews say buyers love and hate about Paw Patrol Toys
We read the reviews and the return reasons for every product selling here.
“The material quality is not as high as the price”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
12 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Paw Patrol Toys questions
Answered from the same tracked data.









