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National Geographic

Fail

The top 5 brands take 100% of clicks, so National Geographic is a Fail.

Flapen Score
36
36 / 100
Ranks 94 of 113 Toys niches · −11 vs the category median of 47
Market size
$58K/yr32K searches / yr
90-day growth
+10.0%search demand this quarter
Competition
43%top-5 click share · 4 brands · 32 sellers

Flapen Score

National Geographic against its category

The dotted line is the Toys average. Past it, National Geographic is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The National Geographic market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for National Geographic 32K times last year and spent an estimated $58K. All 4 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 36 out of 100, a Fail.

01 · Demand

1.4% of searches ended in a purchase last week.

Shoppers searched for this 32K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +10.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $58K a year.

Searches, last 12 months
32K
Growth, 90 days vs prior 90
+10.0%
Conversion, latest week
1.4%
Market size, estimated
$58Ka year
Peak month
December2.3× the quietest month
Top search term
national geographic kids21K searches a year

02 · Price

A sale here is worth $131.57.

Listings sell for $131.57 on average, from $37.98 to $388.41. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $131.57 that is $0 to $13K a year per listing.

Average price
$131.57above the $15 to $100 sweet spot
Price range
$37.98–$388.41
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$13K
Returns
1.9%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

24% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #339 within Toys. It carries 3,554 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
24%
Prime listings
100%
Out of stock, average day
2.4%
Average rank
#339in Toys
Average rating
4.60 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
3,554per listing
Listings tracked
25

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top National Geographic products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

$0$2K$5K$7K$9K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)4 products missing review or click data not plotted

Brands

4 flat

Sellers

32

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

43%

Top 20: 96%

Open market

0%

  • Blue Marble62%
  • National Geographic29%
  • KASTWAVE7%
  • AquaFalcon1%
  • Open — no brand owns it (0%)

Demand

National Geographic search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.3×

Reviews and returns

What reviews say buyers love and hate about National Geographic

We read the reviews and the return reasons for every product selling here.

67%of positive reviews mention “تجربة ترفيهية/ممتعة”
1.9%of orders come back
“Nice game for boys”
A buyer, on “تجربة ترفيهية/ممتعة”67% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

10 topics

NegativePositive

FAQ

Common National Geographic questions

Answered from the same tracked data.