- Flapen Score
- 42 / 100Ranks 75 of 113 Toys niches · −5 vs the category median of 4742
- Market size
- $271K/yr193K searches / yr
- 90-day growth
- +6.5%search demand this quarter
- Competition
- 38%top-5 click share · 5 brands · 74 sellers
Flapen Score
Marvel against its category
The dotted line is the Toys average. Past it, Marvel is stronger. Inside it, weaker.
Market
The Marvel market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Marvel 193K times last year and spent an estimated $271K. All 5 brands take every click. Flapen scores it 42 out of 100, a Fail.
01 · Demand
0.6% of searches ended in a purchase last week.
Shoppers searched for this 193K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +6.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $271K a year.
- Searches, last 12 months
- 193K
- Growth, 90 days vs prior 90
- +6.5%
- Conversion, latest week
- 0.6%
- Market size, estimated
- $271Ka year
- Top search term
- lego marvel87K searches a year
02 · Price
A sale here is worth $245.33.
Listings sell for $245.33 on average, from $19.29 to $2640.08. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $245.33 that is $0 to $25K a year per listing.
- Average price
- $245.33above the $15 to $100 sweet spot
- Price range
- $19.29–$2640.08
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$25K
- Returns
- 1.5%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is low.
44% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #767 within Toys. It carries 936 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 44%
- Prime listings
- 97%
- Out of stock, average day
- 2.8%
- Average rank
- #767in Toys
- Average rating
- 4.57 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 936per listing
- Listings tracked
- 36
04 · Newcomers
Amazon counts 12 of last year's 17 launches as successful.
17 products launched here in the last 12 months. Amazon counts 12 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.
- Launched, last 12 months
- 17
- Successful launches
- 12Amazon's first-year sales bar
- Average brand age
- 47 months
Products
Top Marvel products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
LEGO Marvel: MARVEL Logo & Minifigures - Super-Hero Building Toy with 5 Characters incl. Iron Man Thor Black Widow & Hulk - Avengers Gift for 12+ Year Old Boys Girls & Teens 76313
- Price
- $319.50
- Rating
- 4.8/5
- Reviews
- 525
- Age
- 1y ago

LEGO ǀ Marvel Spider-Man vs. Doc Ock Subway Train Scene - Play & Display Toy with 4 Minifigures - Collectible Super Hero Gift for 9+ Year Old Boys & Movie Fans - 76321
- Price
- $160.43
- Rating
- 4.8/5
- Reviews
- 663
- Age
- 11mo ago

LEGO Marvel Avengers: Endgame Final Battle Building Toy with a Thanos Figure Ant-Man Mech & 9 Minifigures incl. Captain America Black Panther Iron Man & Doctor Strange - Gift for Boys & Girls 76323
- Price
- $330.18
- Rating
- 4.7/5
- Reviews
- 267
- Age
- 1y ago

LEGO | Marvel Spider-Man vs. Mysterio: The Daily Bugle Building - Superhero Toy w/a Mech Action Figure & 7 Minifigures - Birthday Gift for 10+ Year Old Boys & Movie Fans - 76342
- Price
- $385.32
- Rating
- 4.5/5
- Reviews
- 127
- Age
- 6mo ago

LEGO | Marvel Epic Battle: Hulkbuster vs. The Hulk - Superhero Toy w/ 2 Action Figures & Iron Man Minifigure - Avengers Gift for 9+ Year Old Boys & Fans - 76343
- Price
- $168.44
- Rating
- 4.8/5
- Reviews
- 188
- Age
- 6mo ago
Trending
90-day click momentum
SHAHNARO Super Hero Avengers Action Figures 6-Pack Marvel Toys Gift Set with Iron Man Hulk Captain America Venom SpiderMan Toy Birthday Gift for Kids Ages 4+
- Price
- $94.78
- Rating
- 3.3/5
- Reviews
- 3
- Age
- 3mo ago

SHAHNARO Super Hero Avengers Action Figures 8-Pack with Iron Man Hulk Captain America Venom Thor Thanos SpiderMan Black Panther - Marvel Toys Gift Set for Kids Ages 4+ (Multi Colors)
- Price
- $96.32
- Rating
- 3.3/5
- Reviews
- 3
- Age
- 3mo ago

Marvel Baseball Cap for Boys Breathable Boys Hat Summer Accessories One Size Adjustable Strap Spiderman Avengers Gifts for Boys (Navy)
- Price
- $69.14
- Rating
- 4.5/5
- Reviews
- 989
- Age
- 5y ago

LEGO | Marvel Ravager Jumpsuit Groot Figure - Collectible Superhero Toy - Cute Desk or Bedroom Decor Idea - Birthday Gift for 10+ Year Old Boys & Fans - 76341
- Price
- $202.81
- Rating
- 4.8/5
- Reviews
- 316
- Age
- 6mo ago

LEGO | Marvel Spider-Man vs. Mysterio: The Daily Bugle Building - Superhero Toy w/a Mech Action Figure & 7 Minifigures - Birthday Gift for 10+ Year Old Boys & Movie Fans - 76342
- Price
- $385.32
- Rating
- 4.5/5
- Reviews
- 127
- Age
- 6mo ago
Newest
by launch date
SHAHNARO Super Hero Avengers Action Figures 8-Pack with Iron Man Hulk Captain America Venom Thor Thanos SpiderMan Black Panther - Marvel Toys Gift Set for Kids Ages 4+ (Multi Colors)
- Price
- $96.32
- Rating
- 3.3/5
- Reviews
- 3
- Age
- 3mo ago

SHAHNARO Super Hero Avengers Action Figures 6-Pack Marvel Toys Gift Set with Iron Man Hulk Captain America Venom SpiderMan Toy Birthday Gift for Kids Ages 4+
- Price
- $94.78
- Rating
- 3.3/5
- Reviews
- 3
- Age
- 3mo ago

LEGO | Marvel Spider-Man vs. Mysterio: The Daily Bugle Building - Superhero Toy w/a Mech Action Figure & 7 Minifigures - Birthday Gift for 10+ Year Old Boys & Movie Fans - 76342
- Price
- $385.32
- Rating
- 4.5/5
- Reviews
- 127
- Age
- 6mo ago

LEGO | Marvel Epic Battle: Hulkbuster vs. The Hulk - Superhero Toy w/ 2 Action Figures & Iron Man Minifigure - Avengers Gift for 9+ Year Old Boys & Fans - 76343
- Price
- $168.44
- Rating
- 4.8/5
- Reviews
- 188
- Age
- 6mo ago

LEGO | Marvel Iron Man Mark 3 Collectors Edition Figure - Avengers Display Model Kit for Adults - incl. a Minifigure & Arc Reactor - Collectible Gift for Fans - 76344
- Price
- $494.82
- Rating
- 4.8/5
- Reviews
- 371
- Age
- 6mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 38% of clicks. An open shelf where new products get seen.
Brands
5 falling
Sellers
74
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
38%
Top 20: 81%
Open market
0%
- LEGO86%
- SHAHNARO6%
- Marvel4%
- Funko2%
- adidas1%
- Open — no brand owns it (0%)
Demand
Marvel search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, Jun, Jul · busiest ÷ quietest = 4.7× · 7 of 12 months tracked
Search terms
Top Marvel search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- lego marvel87K/yr
- marvel lego26K/yr
- marvel30K/yr
- lego avengers13K/yr
- avengers toys10K/yr
- avengers8K/yr
- avengers lego6K/yr
- marvel toys8K/yr
- superhero toys5K/yr
Reviews and returns
What reviews say buyers love and hate about Marvel
We read the reviews and the return reasons for every product selling here.
“Nothing like the picture”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
13 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Marvel questions
Answered from the same tracked data.









