mahjong set
Skip itWeak search conversion (0.5%) — this niche doesn't clear our bar today.
Review moat
Great483.8avg incumbent reviews — the moat a new listing must climb
Growth
Good+54.1%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Avg price
Okay$311.49avg listing price — sweet spot $15–$100
Returns
Bad5.5%return rate — above 5% kills the launch gate
Market size
Bad$79K$79K/yr · 54K searches
Price range
Bad$49.62–$703.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Arab Emirates niche tracking, mahjong set is a $79K/yr Amazon United Arab Emirates market (54K searches/yr). The top 5 brands hold 82% of demand. Verdict: Skip it — 38/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
mahjong set market data
- Units sold / yr
- 250–500
- avg 0–100/product
- Revenue / yr
- $78K–$156K
- units × avg price
- Conversion rate
- 0.5%
- Avg BSR
- #224
- Page quality
- 0%
- Prime
- 80%
- Sponsored
- 33%
- Out of stock
- 16.4%
- Avg brand age
- 32 months
- Avg seller age
- 89 days
Competition & brand share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.Brands
9 falling
Sellers
28
Top-5 brand share
82%
Top 20: 95%
Top-5 click share
61%
Top 20: 100%
Open market
11%
- Yellow Mountain Imports23%
- Mose Cafolo23%
- Spin Master Games17%
- LANYOTA10%
- Fawoonu9%
- Morelian7%
- Open — no brand owns it (3 brands, 11%)
Demand
Weekly Amazon search volume, last 24 weeks — +54.1% search growth over the last 90 days.Top mahjong set products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Spin Master Games Legacy Deluxe Mah Jong Classic with Two-Toned Tiles and Lined Wood Storage Case Family for 4 Players Ages 8 and up
Spin Master Games$294.164.3★377 rev
Yellow Mountain Imports Chinese Mahjong Set Champagne Gold - With Wood Veneer Case - Medium Size Tiles: 1.3 x 1 x 0.7 inches (34mm x 25mm x 19mm) - For Chinese Style Gameplay Only
Yellow Mountain Imports$666.454.6★1,493 rev
American Mahjong Game Set 166 White Engraved Tiles for Western Mah Jong Mah jongg Play with Traveler Size Carrying Case Dices Chips Manual Wind indicator - Racks and Pushers not included
Mose Cafolo$294.184.5★27 rev
LANYOTA Mahjong Set Chinese Mahjong Game with Carrying Case 144+2 Tiles 2 Dice Wind Indicator Ages 13+
LANYOTA$217.534.2★240 rev
Fawoonu Mahjong Mini Mahjong Set with Wooden Storage Case Portable Mah Jong Game Set For Travel Family Leisure Time
Fawoonu$100.403.1★5 rev
Newest
by launch dateAmerican Mahjong Game Set 166 White Engraved Tiles for Western Mah Jong Mah jongg Play with Traveler Size Carrying Case Dices Chips Manual Wind indicator - Racks and Pushers not included
Mose Cafolo$294.1827 rev
TIASUSAN American Mahjong Tile Set with 166 Quality Acrylic Tiles (1.2 Pink Tiles Only) Mah jongg Game Set
TIASUSAN$500.3623 rev
Mose Cafolo American Mahjong Game Set - Red (Burgundy) Quilted Soft Bag - 166 White Engraved Tiles 4 All-in-One Rack/Pushers Complete Western Mah-Jongg Maj Jongg Ma Jong Set
Mose Cafolo$429.5572 rev
IULAEF Chinese Mahjong Game Set Traditional Mahjong with Antique Case and English Manual for Party Toys Favor 1 Set
--$207.740 rev
Morelian Chinese Numbered Mahjong Set 144 Tiles Mah-Jong Set Portable Chinese Toy with Box
Morelian$101.070 rev
Trending
90-day click momentumIULAEF Chinese Mahjong Game Set Traditional Mahjong with Antique Case and English Manual for Party Toys Favor 1 Set
--$207.740.0★
American Mahjong Game Set 166 White Engraved Tiles for Western Mah Jong Mah jongg Play with Traveler Size Carrying Case Dices Chips Manual Wind indicator - Racks and Pushers not included
Mose Cafolo$294.184.5★
Mose Cafolo Professional Chinese Mahjong Game Set 146 Numbered Large Size Tiles with Carrying Travel Case Complete Mahjong Tiles Set (Majiang Mah-Jongg Ma Jong)
Mose Cafolo$317.714.7★
Yellow Mountain Imports Professional Chinese Mahjong Set with Aluminum Case - Large Tiles Size: 1.6 x 1.1 x 0.8 inches (40mm x 29mm x 20mm) - for Chinese Style Gameplay Only
Yellow Mountain Imports$499.224.6★
Yellow Mountain Imports Chinese Mahjong Set Champagne Gold - With Wood Veneer Case - Medium Size Tiles: 1.3 x 1 x 0.7 inches (34mm x 25mm x 19mm) - For Chinese Style Gameplay Only
Yellow Mountain Imports$666.454.6★
What buyers say about mahjong set
What buyers praise and complain about, mined from review topics.What buyers love
“size are perfect for us”
What buyers complain about
“Too small”
“falling apart and we have only use it twice”
Top return reasons
Common questions
- Is mahjong set profitable to sell on Amazon United Arab Emirates?
- The niche generates $79K/yr across 15 tracked products. 90-day search growth is +54.1%. Flapen's verdict: Skip it (38/100).
- How competitive is the mahjong set niche?
- 9 brands and 28 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 82% of demand.
- What do buyers complain about in mahjong set?
- Top complaints mined from reviews: الحجم الكلي, متانة. The return rate is 5.5% — above our launch gate.
- What does it cost to enter the mahjong set niche?
- Listings span $49.62–$703.07; the average listing price is $311.49 (sweet spot $15–$100). The average incumbent carries 484 reviews — the moat a new listing must climb.