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Lego World Cup

Fail

The top 5 brands take 100% of clicks, so Lego World Cup is a Fail.

Flapen Score
36
36 / 100
Ranks 94 of 113 Toys niches · −11 vs the category median of 47
Market size
$109K/yr28K searches / yr
90-day growth
+51.3%search demand this quarter
Competition
87%top-5 click share · 1 brands · 21 sellers

Flapen Score

Lego World Cup against its category

The dotted line is the Toys average. Past it, Lego World Cup is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lego World Cup market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Lego World Cup 28K times last year and spent an estimated $109K. One brand takes every click. Flapen scores it 36 out of 100, a Fail.

01 · Demand

1.5% of searches ended in a purchase last week.

Shoppers searched for this 28K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +51.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $109K a year.

Searches, last 12 months
28K
Growth, 90 days vs prior 90
+51.3%
Conversion, latest week
1.5%
Market size, estimated
$109Ka year
Top search term
lego world cup16K searches a year

02 · Price

A sale here is worth $263.69.

Listings sell for $263.69 on average, from $90.33 to $668.77. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $263.69 that is $0 to $26K a year per listing.

Average price
$263.69above the $15 to $100 sweet spot
Price range
$90.33–$668.77
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$26K
Returns
0.0%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.1% of listings are out of stock. The average listing ranks #113 within Toys. It carries 238 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
12.1%
Average rank
#113in Toys
Average rating
4.69 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
238per listing
Listings tracked
8

04 · Newcomers

Amazon counts 8 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 8 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
8Amazon's first-year sales bar
Average brand age
24 months

Products

Top Lego World Cup products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.

$0$16K$33K$49K$66K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

1

Sellers

21

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

0%

  • LEGO100%

Demand

Lego World Cup search demand

Weekly searches over the year. Pick a range.

2K1KMay '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26Jul '26Jul '26

Reviews and returns

What reviews say buyers love and hate about Lego World Cup

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “الجودة الشاملة”
<0.1%of orders come back, a rate Amazon rounds to zero
“Amazing product”
A buyer, on “الجودة الشاملة”50% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

6 topics

NegativePositive

FAQ

Common Lego World Cup questions

Answered from the same tracked data.