- Flapen Score
- 40 / 100Ranks 83 of 113 Toys niches · −7 vs the category median of 4740
- Market size
- $113K/yr33K searches / yr
- 90-day growth
- -8.7%search demand this quarter
- Competition
- 81%top-5 click share · 12 brands · 55 sellers
Flapen Score
Jenga against its category
The dotted line is the Toys average. Past it, Jenga is stronger. Inside it, weaker.
Market
The Jenga market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Jenga 33K times last year and spent an estimated $113K. The top 5 brands take 87% of clicks. Flapen scores it 40 out of 100, a Fail.
01 · Demand
5.8% of searches ended in a purchase last week.
Shoppers searched for this 33K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 5.8% of those searches ended in a purchase. Searches in the last 90 days moved -8.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $113K a year.
- Searches, last 12 months
- 33K
- Growth, 90 days vs prior 90
- -8.7%
- Conversion, latest week
- 5.8%
- Market size, estimated
- $113Ka year
- Top search term
- jenga22K searches a year
02 · Price
A sale here is worth $59.63.
Listings sell for $59.63 on average, from $21.00 to $152.34. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 250 to 500 of them. At $59.63 that is $15K to $30K a year per listing.
- Average price
- $59.63inside the $15 to $100 sweet spot
- Price range
- $21.00–$152.34
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $15K–$30K
- Returns
- 1.4%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is reviews.
40% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 25.0% of listings are out of stock. The average listing ranks #195 within Toys. It carries 12,358 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 40%
- Prime listings
- 93%
- Out of stock, average day
- 25.0%
- Average rank
- #195in Toys
- Average rating
- 4.49 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 12,358per listing
- Listings tracked
- 15
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Jenga products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Official Hasbro Jenga Game (2025) | More Ways to Play with Free Web App (Not Req.) | Wood Block Stacking Tower Party Games | Ages 6+ | 1+ Players
- Price
- $57.33
- Rating
- 4.6/5
- Reviews
- 73,856
- Age
- 1y ago

Hasbro Gaming - Classic Jenga Game Genuine Hardwood Blocks Jenga Stacking Tower Party Game For Family And Kids Ages 6+ Birthday Gift & Gift For All Ocasions
- Price
- $44.70
- Rating
- 4.6/5
- Reviews
- 73,856
- Age
- 8y ago

PJ Power Joy Tower Blocks 54 Pieces with 4 Dices 342001
- Price
- $25.04
- Rating
- 4.2/5
- Reviews
- 49
- Age
- 3y ago

SHAHNARO Wooden Stacking Tower Game 54 PCS Stacking Wood Block Balance Tower for Kids & Family Classic Wooden Block Game Party Game Educational Toy Birthday Gift for Boys Girls Ages 3+
- Price
- $55.82
- Rating
- 4.3/5
- Reviews
- 6
- Age
- 1y ago

THE WHITE SHOP Giant Tic Tac Toe Outdoor Games 3ft x 3ft Bean Bag Toss Outdoor for Teens Adults Giant Yard for Adults Jumbo Large Wooden Tic Tac Toss Backyard Lawn Camping Game
- Price
- $89.18
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago
Trending
90-day click momentum
THE WHITE SHOP Giant Tic Tac Toe Outdoor Games 3ft x 3ft Bean Bag Toss Outdoor for Teens Adults Giant Yard for Adults Jumbo Large Wooden Tic Tac Toss Backyard Lawn Camping Game
- Price
- $89.18
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago

TCG Classic Games Toppling Timber Solid Wooden Blocks Tower Gaming With 39 Wood Blocks For Kids
- Price
- $24.86
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2y ago

Merchant Ambassador Classic Board game Color Tumbling Tower Premium with gold foil on box ! 48 Colorful Wood Pieces with one wood colorful Dice! Stack up game ! Age 6 & Above! Girls and Boys
- Price
- $65.01
- Rating
- 4.3/5
- Reviews
- 29
- Age
- 9y ago

Wiss Toys 1 Set Kids Baby Digital Wooden Tower Building Blocks Domino 54pcs and 4pcs Dice Stacker Stacker Extract Educational Game
- Price
- $21.00
- Rating
- 3.7/5
- Reviews
- 2
- Age
- 7y ago

Classic Wooden Stacking Tower Game with Wooden Box Cover Hardwood Block Toy for Friends & Families Fun Tumbling Tower Game for Parties Family Play
- Price
- $54.56
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 10mo ago
Newest
by launch date
Classic Wooden Stacking Tower Game with Wooden Box Cover Hardwood Block Toy for Friends & Families Fun Tumbling Tower Game for Parties Family Play
- Price
- $54.56
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 10mo ago

RISK IT OR DRINK IT: A Savage Drinking Tower Game | Stacking Tower Game with 54 Bold Dares Group Challenge for Games Night College Pregame | Gifts for Bachelorette Birthday Parties
- Price
- $152.34
- Rating
- 4.3/5
- Reviews
- 13
- Age
- 1y ago

SHAHNARO Wooden Stacking Tower Game 54 PCS Stacking Wood Block Balance Tower for Kids & Family Classic Wooden Block Game Party Game Educational Toy Birthday Gift for Boys Girls Ages 3+
- Price
- $55.82
- Rating
- 4.3/5
- Reviews
- 6
- Age
- 1y ago

Official Hasbro Jenga Game (2025) | More Ways to Play with Free Web App (Not Req.) | Wood Block Stacking Tower Party Games | Ages 6+ | 1+ Players
- Price
- $57.33
- Rating
- 4.6/5
- Reviews
- 73,856
- Age
- 1y ago

THE WHITE SHOP Giant Tic Tac Toe Outdoor Games 3ft x 3ft Bean Bag Toss Outdoor for Teens Adults Giant Yard for Adults Jumbo Large Wooden Tic Tac Toss Backyard Lawn Camping Game
- Price
- $89.18
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.
Brands
12 rising
Sellers
55
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
81%
Top 20: 100%
Open market
10%
- Hasbro Gaming46%
- PJ Power Joy14%
- SHAHNARO13%
- THE WHITE SHOP11%
- TCG3%
- Generic3%
- Open — no brand owns it (6 brands, 10%)
Demand
Jenga search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 2.2× · 8 of 12 months tracked
Search terms
Top Jenga search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- jenga22K/yr
- jenga game for adults7K/yr
- jenga game for kids4K/yr
Reviews and returns
What reviews say buyers love and hate about Jenga
We read the reviews and the return reasons for every product selling here.
“GOOD FAMILY GAME WITH LOTS OF FUN”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
12 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Jenga questions
Answered from the same tracked data.









