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Jenga

Fail

The top 5 products take 81% of clicks, so Jenga is a Fail.

Flapen Score
40
40 / 100
Ranks 83 of 113 Toys niches · −7 vs the category median of 47
Market size
$113K/yr33K searches / yr
90-day growth
-8.7%search demand this quarter
Competition
81%top-5 click share · 12 brands · 55 sellers

Flapen Score

Jenga against its category

The dotted line is the Toys average. Past it, Jenga is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Jenga market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Jenga 33K times last year and spent an estimated $113K. The top 5 brands take 87% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

5.8% of searches ended in a purchase last week.

Shoppers searched for this 33K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 5.8% of those searches ended in a purchase. Searches in the last 90 days moved -8.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $113K a year.

Searches, last 12 months
33K
Growth, 90 days vs prior 90
-8.7%
Conversion, latest week
5.8%
Market size, estimated
$113Ka year
Top search term
jenga22K searches a year

02 · Price

A sale here is worth $59.63.

Listings sell for $59.63 on average, from $21.00 to $152.34. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 250 to 500 of them. At $59.63 that is $15K to $30K a year per listing.

Average price
$59.63inside the $15 to $100 sweet spot
Price range
$21.00–$152.34
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
2K–3K
Units per listing a year
250–500
Revenue per listing a year
$15K–$30K
Returns
1.4%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

40% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 25.0% of listings are out of stock. The average listing ranks #195 within Toys. It carries 12,358 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
40%
Prime listings
93%
Out of stock, average day
25.0%
Average rank
#195in Toys
Average rating
4.49 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
12,358per listing
Listings tracked
15

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Jenga products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

$0$11K$23K$34K$45K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

12 rising

Sellers

55

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

10%

  • Hasbro Gaming46%
  • PJ Power Joy14%
  • SHAHNARO13%
  • THE WHITE SHOP11%
  • TCG3%
  • Generic3%
  • Open — no brand owns it (6 brands, 10%)

Demand

Jenga search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Holiday '25Spike '26DecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 2.2× · 8 of 12 months tracked

Search terms

Top Jenga search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • jenga22K/yr
  • jenga game for adults7K/yr
  • jenga game for kids4K/yr

Reviews and returns

What reviews say buyers love and hate about Jenga

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “تجربة ترفيهية/ممتعة”
1.4%of orders come back
“GOOD FAMILY GAME WITH LOTS OF FUN”
A buyer, on “تجربة ترفيهية/ممتعة”50% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common Jenga questions

Answered from the same tracked data.