guess who
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Price range
Incredible$29.42–$78.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$54.87avg listing price — sweet spot $15–$100
Returns
Great1.7%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,793.11avg incumbent reviews — the moat a new listing must climb
Growth
Bad-14.8%90-day search growth — must beat 0% to launch
Competition
Bad84%top-5 click share — a locked-up shelf
Market size
Bad$35K$35K/yr · 21K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Arab Emirates niche tracking, guess who is a $35K/yr Amazon United Arab Emirates market (21K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 35/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
guess who market data
- Units sold / yr
- 750–1K
- avg 0–100/product
- Revenue / yr
- $41K–$55K
- units × avg price
- Conversion rate
- 3.1%
- Avg BSR
- #429
- Page quality
- 0%
- Prime
- 89%
- Sponsored
- 33%
- Out of stock
- 17.7%
- Avg brand age
- 46 months
- Avg seller age
- 39 days
Competition & brand share
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
29
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
84%
Top 20: 100%
Open market
0%
- Hasbro Gaming65%
- R REVA26%
- Winning Moves7%
- Spin Master3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -14.8% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.8×
Top guess who products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Hasbro Gaming Guess Who? Original Guessing Game Board Game for Kids Ages 6 and Up For 2 Players Easy to Load Frame Double-Sided Character Sheet
Hasbro Gaming$73.504.6★1,193 rev
Who Is It? - Classic Family Guessing Board Game for Kids & Adults Fun Puzzle Game for Travel Parties & Game Night
R REVA$38.414.1★115 rev
Hasbro Gaming Guess Who? People & Pets Board Game Edition | The Original Guessing Game for Girls & Boys | Ages 6+ (Amazon Exclusive)
Hasbro Gaming$77.264.6★6,749 rev
Hasbro Gaming Guess Who? Board Game: Original Guessing Game Superhero & Classic Characters Ages 6+
Hasbro Gaming$75.144.5★2,981 rev
Who Is It? - Classic Family Guessing Board Game for Kids & Adults Fun Puzzle Game for Travel Parties & Game Night (Arabic Version)
R REVA$45.044.1★115 rev
Newest
by launch date
Hasbro Gaming Guess Who? Grab and Go Game Original Guessing Game for Kids Ages 6 and Up Portable 2 Player Game Travel Game for Kids
Hasbro Gaming$35.26215 rev
Hasbro Gaming Guess Who? Original Guessing Game Board Game for Kids Ages 6 and Up For 2 Players Easy to Load Frame Double-Sided Character Sheet
Hasbro Gaming$73.501,193 rev
Who Is It? - Classic Family Guessing Board Game for Kids & Adults Fun Puzzle Game for Travel Parties & Game Night
R REVA$38.41115 rev
Who Is It? - Classic Family Guessing Board Game for Kids & Adults Fun Puzzle Game for Travel Parties & Game Night (Arabic Version)
R REVA$45.04115 rev
Hasbro Gaming Guess Who? Board Game: Original Guessing Game Superhero & Classic Characters Ages 6+
Hasbro Gaming$75.142,981 rev
Trending
90-day click momentumWho Is It? - Classic Family Guessing Board Game for Kids & Adults Fun Puzzle Game for Travel Parties & Game Night
R REVA$38.414.1★
Hasbro Gaming Guess Who? Board Game: Original Guessing Game Superhero & Classic Characters Ages 6+
Hasbro Gaming$75.144.5★
Guess Who HedBanz Game Party Game Family Board Game For Fun
Spin Master$29.424.3★
Who Is It? - Classic Family Guessing Board Game for Kids & Adults Fun Puzzle Game for Travel Parties & Game Night (Arabic Version)
R REVA$45.044.1★
Classic Card Games Guess Who
Hasbro Gaming$41.624.7★
What buyers say about guess who
What buyers praise and complain about, mined from review topics.What buyers love
“Fun & Challenging”
Top return reasons
Common questions
- Is guess who profitable to sell on Amazon United Arab Emirates?
- The niche generates $35K/yr across 9 tracked products. 90-day search growth is -14.8%. Flapen's verdict: Skip it (35/100).
- How competitive is the guess who niche?
- 4 brands and 29 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 100% of demand.
- When does demand for guess who peak?
- Demand peaks in Dec; the busiest month runs 1.8× the quietest.
- What does it cost to enter the guess who niche?
- Listings span $29.42–$78.19; the average listing price is $54.87 (sweet spot $15–$100). The average incumbent carries 2,793 reviews — the moat a new listing must climb.