- Flapen Score
- 35 / 100Ranks 97 of 113 Toys niches · −12 vs the category median of 4735
- Market size
- $35K/yr21K searches / yr
- 90-day growth
- -14.8%search demand this quarter
- Competition
- 84%top-5 click share · 4 brands · 29 sellers
Flapen Score
Guess Who against its category
The dotted line is the Toys average. Past it, Guess Who is stronger. Inside it, weaker.
Market
The Guess Who market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Guess Who 21K times last year and spent an estimated $35K. All 4 brands take every click. Demand peaks in Dec. Flapen scores it 35 out of 100, a Fail.
01 · Demand
3.1% of searches ended in a purchase last week.
Shoppers searched for this 21K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -14.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $35K a year.
- Searches, last 12 months
- 21K
- Growth, 90 days vs prior 90
- -14.8%
- Conversion, latest week
- 3.1%
- Market size, estimated
- $35Ka year
- Peak month
- December1.8× the quietest month
- Top search term
- guess who14K searches a year
02 · Price
A sale here is worth $54.87.
Listings sell for $54.87 on average, from $29.42 to $78.19. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $54.87 that is $0 to $5K a year per listing.
- Average price
- $54.87inside the $15 to $100 sweet spot
- Price range
- $29.42–$78.19
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$5K
- Returns
- 1.7%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is reviews.
33% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 17.7% of listings are out of stock. The average listing ranks #429 within Toys. It carries 2,793 reviews at 4.41 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 33%
- Prime listings
- 89%
- Out of stock, average day
- 17.7%
- Average rank
- #429in Toys
- Average rating
- 4.41 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 2,793per listing
- Listings tracked
- 9
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Guess Who products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Hasbro Gaming Guess Who? Original Guessing Game Board Game for Kids Ages 6 and Up For 2 Players Easy to Load Frame Double-Sided Character Sheet
- Price
- $73.50
- Rating
- 4.6/5
- Reviews
- 1,193
- Age
- 2y ago

Who Is It? - Classic Family Guessing Board Game for Kids & Adults Fun Puzzle Game for Travel Parties & Game Night
- Price
- $38.41
- Rating
- 4.1/5
- Reviews
- 115
- Age
- 3y ago

Hasbro Gaming Guess Who? People & Pets Board Game Edition | The Original Guessing Game for Girls & Boys | Ages 6+ (Amazon Exclusive)
- Price
- $77.26
- Rating
- 4.6/5
- Reviews
- 6,749
- Age
- 5y ago

Hasbro Gaming Guess Who? Board Game: Original Guessing Game Superhero & Classic Characters Ages 6+
- Price
- $75.14
- Rating
- 4.5/5
- Reviews
- 2,981
- Age
- 4y ago

Who Is It? - Classic Family Guessing Board Game for Kids & Adults Fun Puzzle Game for Travel Parties & Game Night (Arabic Version)
- Price
- $45.04
- Rating
- 4.1/5
- Reviews
- 115
- Age
- 3y ago
Trending
90-day click momentum
Who Is It? - Classic Family Guessing Board Game for Kids & Adults Fun Puzzle Game for Travel Parties & Game Night
- Price
- $38.41
- Rating
- 4.1/5
- Reviews
- 115
- Age
- 3y ago

Hasbro Gaming Guess Who? Board Game: Original Guessing Game Superhero & Classic Characters Ages 6+
- Price
- $75.14
- Rating
- 4.5/5
- Reviews
- 2,981
- Age
- 4y ago

Guess Who HedBanz Game Party Game Family Board Game For Fun
- Price
- $29.42
- Rating
- 4.3/5
- Reviews
- 137
- Age
- 7y ago

Who Is It? - Classic Family Guessing Board Game for Kids & Adults Fun Puzzle Game for Travel Parties & Game Night (Arabic Version)
- Price
- $45.04
- Rating
- 4.1/5
- Reviews
- 115
- Age
- 3y ago

Classic Card Games Guess Who
- Price
- $41.62
- Rating
- 4.7/5
- Reviews
- 3,956
- Age
- 6y ago
Newest
by launch date
Hasbro Gaming Guess Who? Grab and Go Game Original Guessing Game for Kids Ages 6 and Up Portable 2 Player Game Travel Game for Kids
- Price
- $35.26
- Rating
- 4.2/5
- Reviews
- 215
- Age
- 2y ago

Hasbro Gaming Guess Who? Original Guessing Game Board Game for Kids Ages 6 and Up For 2 Players Easy to Load Frame Double-Sided Character Sheet
- Price
- $73.50
- Rating
- 4.6/5
- Reviews
- 1,193
- Age
- 2y ago

Who Is It? - Classic Family Guessing Board Game for Kids & Adults Fun Puzzle Game for Travel Parties & Game Night
- Price
- $38.41
- Rating
- 4.1/5
- Reviews
- 115
- Age
- 3y ago

Who Is It? - Classic Family Guessing Board Game for Kids & Adults Fun Puzzle Game for Travel Parties & Game Night (Arabic Version)
- Price
- $45.04
- Rating
- 4.1/5
- Reviews
- 115
- Age
- 3y ago

Hasbro Gaming Guess Who? Board Game: Original Guessing Game Superhero & Classic Characters Ages 6+
- Price
- $75.14
- Rating
- 4.5/5
- Reviews
- 2,981
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
29
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
84%
Top 20: 100%
Open market
0%
- Hasbro Gaming65%
- R REVA26%
- Winning Moves7%
- Spin Master3%
Demand
Guess Who search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.8×
Reviews and returns
What reviews say buyers love and hate about Guess Who
We read the reviews and the return reasons for every product selling here.
“Fun & Challenging”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
8 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Guess Who questions
Answered from the same tracked data.









