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Guess Who

Fail

The top 5 brands take 100% of clicks, so Guess Who is a Fail.

Flapen Score
35
35 / 100
Ranks 97 of 113 Toys niches · −12 vs the category median of 47
Market size
$35K/yr21K searches / yr
90-day growth
-14.8%search demand this quarter
Competition
84%top-5 click share · 4 brands · 29 sellers

Flapen Score

Guess Who against its category

The dotted line is the Toys average. Past it, Guess Who is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Guess Who market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Guess Who 21K times last year and spent an estimated $35K. All 4 brands take every click. Demand peaks in Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

3.1% of searches ended in a purchase last week.

Shoppers searched for this 21K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -14.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $35K a year.

Searches, last 12 months
21K
Growth, 90 days vs prior 90
-14.8%
Conversion, latest week
3.1%
Market size, estimated
$35Ka year
Peak month
December1.8× the quietest month
Top search term
guess who14K searches a year

02 · Price

A sale here is worth $54.87.

Listings sell for $54.87 on average, from $29.42 to $78.19. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $54.87 that is $0 to $5K a year per listing.

Average price
$54.87inside the $15 to $100 sweet spot
Price range
$29.42–$78.19
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
1.7%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

33% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 17.7% of listings are out of stock. The average listing ranks #429 within Toys. It carries 2,793 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
89%
Out of stock, average day
17.7%
Average rank
#429in Toys
Average rating
4.41 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
2,793per listing
Listings tracked
9

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Guess Who products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.

$0$3K$7K$10K$14K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

29

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

0%

  • Hasbro Gaming65%
  • R REVA26%
  • Winning Moves7%
  • Spin Master3%

Demand

Guess Who search demand

Weekly searches over the year, seasonality beneath. Pick a range.

600400Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.8×

Reviews and returns

What reviews say buyers love and hate about Guess Who

We read the reviews and the return reasons for every product selling here.

100%of positive reviews mention “تجربة ترفيهية/ممتعة”
1.7%of orders come back
“Fun & Challenging”
A buyer, on “تجربة ترفيهية/ممتعة”100% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

8 topics

NegativePositive

FAQ

Common Guess Who questions

Answered from the same tracked data.