Godzilla
FailBuyers convert on only 0.4% of searches, so Godzilla is a Fail.
- Flapen Score
- 48 / 100Top 42% of 113 Toys niches · +1 vs the category median of 4748
- Market size
- $42K/yr59K searches / yr
- 90-day growth
- +31.7%search demand this quarter
- Competition
- 43%top-5 click share · 14 brands · 49 sellers
Flapen Score
Godzilla against its category
The dotted line is the Toys average. Past it, Godzilla is stronger. Inside it, weaker.
Market
The Godzilla market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Godzilla 59K times last year and spent an estimated $42K. The top 5 brands take 69% of clicks. Flapen scores it 48 out of 100, a Fail.
01 · Demand
0.4% of searches ended in a purchase last week.
Shoppers searched for this 59K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +31.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $42K a year.
- Searches, last 12 months
- 59K
- Growth, 90 days vs prior 90
- +31.7%
- Conversion, latest week
- 0.4%
- Market size, estimated
- $42Ka year
- Top search term
- godzilla36K searches a year
02 · Price
A sale here is worth $188.08.
Listings sell for $188.08 on average, from $37.16 to $658.31. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $188.08 that is $0 to $19K a year per listing.
- Average price
- $188.08above the $15 to $100 sweet spot
- Price range
- $37.16–$658.31
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$19K
- Returns
- 1.2%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is low.
5% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 22.9% of listings are out of stock. The average listing ranks #1,405 within Toys. It carries 365 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 5%
- Prime listings
- 90%
- Out of stock, average day
- 22.9%
- Average rank
- #1,405in Toys
- Average rating
- 4.48 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 365per listing
- Listings tracked
- 39
04 · Newcomers
Amazon counts 0 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Godzilla products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
MonsterVerse Godzilla x Kong: The New Empire 15 cm Energized Godzilla Action Figure Iconic Collectible Movie Figure Includes 2.5 Inch Combat Drone Suitable for Ages 4+
- Price
- $76.20
- Rating
- 4.8/5
- Reviews
- 337
- Age
- 1y ago

TAMASHII NATIONS S.H.MonsterArts Godzilla x Kong: The New Empire Action Figure
- Price
- $316.60
- Rating
- 4.4/5
- Reviews
- 598
- Age
- 2y ago

Godzilla x Kong : The New Empire - Hollow Earth Crystal with Mini Monster - Assorted
- Price
- $47.90
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2y ago

MonsterVerse Godzilla vs Kong 6 Battle Mechagodzilla w/Proton Scream Multicolor MNG11000 (Packaging may differ)
- Price
- $62.24
- Rating
- 4.7/5
- Reviews
- 739
- Age
- 4y ago

Jada Godzilla VS Kong Walking RC - Lights Sounds Fire Breathing Effect Remote Control Toy. Pop Culture Collectable for Kids and Adults
- Price
- $356.43
- Rating
- 4.7/5
- Reviews
- 215
- Age
- 2y ago
Trending
90-day click momentum
TAMASHII NATIONS - GODZILLA x KONG: The NEW EMPIRE - Shimo from Godzilla x Kong: The New Empire (2024) Bandai Spirits S.H.MonsterArts Action Figure
- Price
- $365.12
- Rating
- 4.4/5
- Reviews
- 222
- Age
- 2y ago

Godzilla x Kong : The New Empire - Hollow Earth Crystal with Mini Monster - Assorted
- Price
- $47.90
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2y ago
![TAMASHII NATIONS - Shin Godzilla - Godzilla [2016] The Fourth Awakening Ver. -Movie Graphic Plus- S.H.MonsterArts Action Figure](https://m.media-amazon.com/images/I/41x3SiYQmVL.jpg)
TAMASHII NATIONS - Shin Godzilla - Godzilla [2016] The Fourth Awakening Ver. -Movie Graphic Plus- S.H.MonsterArts Action Figure
- Price
- $658.31
- Rating
- 4.6/5
- Reviews
- 56
- Age
- 1y ago

Bandai Namco - Godzilla - Destoroyah 6 Action Figure Set
- Price
- $190.45
- Rating
- 4.5/5
- Reviews
- 27
- Age
- 8mo ago

TAMASHII NATIONS S.H.MonsterArts Godzilla x Kong: The New Empire Action Figure
- Price
- $316.60
- Rating
- 4.4/5
- Reviews
- 598
- Age
- 2y ago
Newest
by launch date
Bandai Namco - Godzilla - Destoroyah 6 Action Figure Set
- Price
- $190.45
- Rating
- 4.5/5
- Reviews
- 27
- Age
- 8mo ago

GVK - 6In Fire Glow Godzilla
- Price
- $228.18
- Rating
- 4.6/5
- Reviews
- 54
- Age
- 10mo ago

Godzilla Resin Art Lamp - LED Color-Changing Hexagonal Crystal Desk Light with Wooden Base - Unique Monster Decor
- Price
- $189.33
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago
![TAMASHII NATIONS - Shin Godzilla - Godzilla [2016] The Fourth Awakening Ver. -Movie Graphic Plus- S.H.MonsterArts Action Figure](https://m.media-amazon.com/images/I/41x3SiYQmVL.jpg)
TAMASHII NATIONS - Shin Godzilla - Godzilla [2016] The Fourth Awakening Ver. -Movie Graphic Plus- S.H.MonsterArts Action Figure
- Price
- $658.31
- Rating
- 4.6/5
- Reviews
- 56
- Age
- 1y ago

TAMASHII NATIONS S.H. Monster Arts Godzilla x Megagiras G Annihilation Operation Godzilla (2000) Approx. 6.3 inches (160 mm) PVC & ABS Pre-painted Action Figure
- Price
- $414.69
- Rating
- 4.6/5
- Reviews
- 114
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 falling
Sellers
49
Top-5 brand share
69%
Top 20: 100%
Top-5 click share
43%
Top 20: 79%
Open market
24%
- MonsterVerse27%
- TAMASHII NATIONS18%
- Playmates9%
- Godzilla vs. Kong8%
- Jada7%
- SKEIDO7%
Demand
Godzilla search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May · busiest ÷ quietest = 1.9× · 8 of 12 months tracked
Search terms
Top Godzilla search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- godzilla36K/yr
- godzilla action figure10K/yr
- godzilla toy13K/yr
Reviews and returns
What reviews say buyers love and hate about Godzilla
We read the reviews and the return reasons for every product selling here.
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
3 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Godzilla questions
Answered from the same tracked data.









