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Chess Board

Fail

Prices span $26.89–$1175.65, mostly outside the sweet spot, so Chess Board is a Fail.

Flapen Score
48
48 / 100
Top 42% of 113 Toys niches · +1 vs the category median of 47
Market size
$571K/yr186K searches / yr
90-day growth
+7.7%search demand this quarter
Competition
54%top-5 click share · 20 brands · 48 sellers

Flapen Score

Chess Board against its category

The dotted line is the Toys average. Past it, Chess Board is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chess Board market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Chess Board 186K times last year and spent an estimated $571K. The top 5 brands take 61% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

1.5% of searches ended in a purchase last week.

Shoppers searched for this 186K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +7.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $571K a year.

Searches, last 12 months
186K
Growth, 90 days vs prior 90
+7.7%
Conversion, latest week
1.5%
Market size, estimated
$571Ka year
Peak month
December1.4× the quietest month
Top search term
chess board81K searches a year

02 · Price

A sale here is worth $206.81.

Listings sell for $206.81 on average, from $26.89 to $1175.65. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $206.81 that is $21K to $52K a year per listing.

Average price
$206.81above the $15 to $100 sweet spot
Price range
$26.89–$1175.65
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$21K–$52K
Returns
2.4%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

54% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.0% of listings are out of stock. The average listing ranks #168 within Toys. It carries 609 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
54%
Prime listings
100%
Out of stock, average day
8.0%
Average rank
#168in Toys
Average rating
4.55 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
609per listing
Listings tracked
24

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
52 months

Products

Top Chess Board products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

$0$29K$57K$86K$114K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

20 falling

Sellers

48

Top-5 brand share

61%

Top 20: 100%

Top-5 click share

54%

Top 20: 95%

Open market

33%

  • AMERTEER22%
  • Rubik14%
  • Hurdaos11%
  • HJB VISSO7%
  • Strategyify6%
  • Keenso6%

Demand

Chess Board search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Chess Board search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • chess board81K/yr
  • chess55K/yr
  • chess board luxury13K/yr
  • شطرنج13K/yr
  • chess set13K/yr
  • شطرنج فخم كبير5K/yr
  • chess board magnetic5K/yr

Reviews and returns

What reviews say buyers love and hate about Chess Board

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “الجودة الشاملة”
31%of negative reviews mention “القوة المغناطيسية/الامتصاص”
2.4%of orders come back
“Not magnetic”
A buyer, on “القوة المغناطيسية/الامتصاص”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Chess Board questions

Answered from the same tracked data.