Chess Board
FailPrices span $26.89–$1175.65, mostly outside the sweet spot, so Chess Board is a Fail.
- Flapen Score
- 48 / 100Top 42% of 113 Toys niches · +1 vs the category median of 4748
- Market size
- $571K/yr186K searches / yr
- 90-day growth
- +7.7%search demand this quarter
- Competition
- 54%top-5 click share · 20 brands · 48 sellers
Flapen Score
Chess Board against its category
The dotted line is the Toys average. Past it, Chess Board is stronger. Inside it, weaker.
Market
The Chess Board market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Chess Board 186K times last year and spent an estimated $571K. The top 5 brands take 61% of clicks. Flapen scores it 48 out of 100, a Fail.
01 · Demand
1.5% of searches ended in a purchase last week.
Shoppers searched for this 186K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +7.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $571K a year.
- Searches, last 12 months
- 186K
- Growth, 90 days vs prior 90
- +7.7%
- Conversion, latest week
- 1.5%
- Market size, estimated
- $571Ka year
- Peak month
- December1.4× the quietest month
- Top search term
- chess board81K searches a year
02 · Price
A sale here is worth $206.81.
Listings sell for $206.81 on average, from $26.89 to $1175.65. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $206.81 that is $21K to $52K a year per listing.
- Average price
- $206.81above the $15 to $100 sweet spot
- Price range
- $26.89–$1175.65
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $21K–$52K
- Returns
- 2.4%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is low.
54% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.0% of listings are out of stock. The average listing ranks #168 within Toys. It carries 609 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 54%
- Prime listings
- 100%
- Out of stock, average day
- 8.0%
- Average rank
- #168in Toys
- Average rating
- 4.55 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 609per listing
- Listings tracked
- 24
04 · Newcomers
Amazon counts 1 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 52 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 52 months
Products
Top Chess Board products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
AMERTEER Wooden Chess Sets - Unique Fancy Travel Game for Adults and Kids - Large Folding Portable Chess Set - Wood Chess Board with Magnetic Closure Felt Interior Piece Holders
- Price
- $59.02
- Rating
- 4.4/5
- Reviews
- 90
- Age
- 3y ago

Chess Board Set Game Magnetic Chess Piece Set with Chess Folding/Portable Storage Board Traditional Game Educational Toys for Kids/Children/Adults Gift (Black/White 25x25x2cm)
- Price
- $30.13
- Rating
- 4.4/5
- Reviews
- 177
- Age
- 4y ago

Hurdaos Magnetic Wooden Chess Board Set with Manual for Adults Kids 15 Inch Chess Puzzle with Handmade Pieces Folding Portable Travel Unique Chess Game for Tournament Professional Beginner
- Price
- $135.44
- Rating
- 4.7/5
- Reviews
- 2,703
- Age
- 3y ago

HJB VISSO Magnetic Wooden Chess Set 15 Inches Folding Board Handmade Portable Travel Chess Board Game Sets with Game Pieces Storage Slots Chess Board Set for Kids and Adults
- Price
- $80.71
- Rating
- 4.5/5
- Reviews
- 64
- Age
- 3y ago

Strategyify 11Inch Large Deluxe Metal Chess Set - Portable Wooden Box with Alloy Pieces Folding Board Ideal for Adults
- Price
- $259.94
- Rating
- 4.8/5
- Reviews
- 36
- Age
- 2y ago
Trending
90-day click momentum
SKY-TOUCH Magnetic Wooden Chess Set Chess Set Chess Board Adult Magnetic Set Classic Handmade Game Board Portable and Folding Game for Kids and Adults 39 * 39 * 1cm Age 3+ Year
- Price
- $49.76
- Rating
- 4.2/5
- Reviews
- 19
- Age
- 11mo ago

Fitto Magnetic Wooden Chess Set with Folding Board Portable Travel Chess Game for Kids and Adults
- Price
- $41.37
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2mo ago

NAWOKEENY 3 In 1 Magnetic Chess Set Draughts Board Games Backgammon 12 Inch Folding Wooden Chess Board for All Players Portable Travel Chess Board Game Sets with Chess piece and Storage Slots
- Price
- $57.15
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago

2 in 1 Magnetic Wooden Chess and Checkers Board Game Set 15 Folding Chess Boards with 2 Extra Queens Portable Travel Chess Sets with Pieces Storage Slots Beginner Game Set for Kids Adults
- Price
- $86.62
- Rating
- 3.5/5
- Reviews
- 2
- Age
- 1y ago

Luxury Large Metal & Acrylic Chess Set with Wooden Chess Board (17) Weighted Chess Pieces with 3.5 King Foldable Tournament Chess Set for Adults & Kids Professional Chess Game Set
- Price
- $569.95
- Rating
- 4.7/5
- Reviews
- 57
- Age
- 8mo ago
Newest
by launch date
Fitto Magnetic Wooden Chess Set with Folding Board Portable Travel Chess Game for Kids and Adults
- Price
- $41.37
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2mo ago

Luxury Large Metal & Acrylic Chess Set with Wooden Chess Board (17) Weighted Chess Pieces with 3.5 King Foldable Tournament Chess Set for Adults & Kids Professional Chess Game Set
- Price
- $569.95
- Rating
- 4.7/5
- Reviews
- 57
- Age
- 8mo ago

SKY-TOUCH Magnetic Wooden Chess Set Chess Set Chess Board Adult Magnetic Set Classic Handmade Game Board Portable and Folding Game for Kids and Adults 39 * 39 * 1cm Age 3+ Year
- Price
- $49.76
- Rating
- 4.2/5
- Reviews
- 19
- Age
- 11mo ago

NAWOKEENY 3 In 1 Magnetic Chess Set Draughts Board Games Backgammon 12 Inch Folding Wooden Chess Board for All Players Portable Travel Chess Board Game Sets with Chess piece and Storage Slots
- Price
- $57.15
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago

Moonmen Wooden 2 in 1 Magnetic Chess Set-15 Foldable Chess Set for Adults & Kids with Chess Pieces Storage Slots Chess Board Game Set for Tournament Professional Beginner (A)
- Price
- $64.59
- Rating
- 4.6/5
- Reviews
- 4
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
20 falling
Sellers
48
Top-5 brand share
61%
Top 20: 100%
Top-5 click share
54%
Top 20: 95%
Open market
33%
- AMERTEER22%
- Rubik14%
- Hurdaos11%
- HJB VISSO7%
- Strategyify6%
- Keenso6%
Demand
Chess Board search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Chess Board search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- chess board81K/yr
- chess55K/yr
- chess board luxury13K/yr
- شطرنج13K/yr
- chess set13K/yr
- شطرنج فخم كبير5K/yr
- chess board magnetic5K/yr
Reviews and returns
What reviews say buyers love and hate about Chess Board
We read the reviews and the return reasons for every product selling here.
“Not magnetic”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Chess Board questions
Answered from the same tracked data.









