Is chess board profitable to sell on Amazon United Arab Emirates?

The niche generates $571K/yr across 24 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +7.7%. Flapen's verdict: Skip it (48/100).

How competitive is the chess board niche?

20 brands and 48 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 61% of demand.

What do buyers complain about in chess board?

Top complaints mined from reviews: القوة المغناطيسية/الامتصاص, الجودة الشاملة, القيمة مقابل المال. The return rate is 2.4%.

When does demand for chess board peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the chess board niche?

Listings span $26.89–$1175.65; the average listing price is $206.81 (sweet spot $15–$100). The average incumbent carries 609 reviews — the moat a new listing must climb.

chess board

Skip it

Prices mostly outside the sweet spot ($26.89–$1175.65) — this niche doesn't clear our bar today.

Brand share

Good61%

top-5 brand share — brands hold most of the demand

Review moat

Good608.92

avg incumbent reviews — the moat a new listing must climb

Returns

Good2.4%

return rate — above 5% kills the launch gate

Market size

Good$571K

$571K/yr · 186K searches

Competition

Good54%

top-5 click share — leaders hold, buyers still browse

Avg price

Okay$206.81

avg listing price — sweet spot $15–$100

Growth

Okay+7.7%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.5%

search→purchase rate — share of searches ending in a sale

Price range

Bad$26.89–$1175.65

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals Low Review Barrier High Price

According to Flapen's Amazon United Arab Emirates niche tracking, chess board is a $571K/yr Amazon United Arab Emirates market (186K searches/yr). The top 5 brands hold 61% of demand. Verdict: Skip it — 48/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

chess board market data

Units sold / yr: 4K–5K; avg 100–250/product
Revenue / yr: $827K–$1.0M; units × avg price
Conversion rate: 1.5%
Avg BSR: #168
Page quality: 0%
Prime: 100%
Sponsored: 54%
Out of stock: 8.0%
Avg brand age: 52 months
Avg seller age: 89 days

Competition & brand share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

Brands

20 falling

Sellers

Top-5 brand share

61%

Top 20: 100%

Top-5 click share

54%

Top 20: 95%

Open market

33%

AMERTEER22%
Rubik14%
Hurdaos11%
HJB VISSO7%
Strategyify6%
Keenso6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +7.7% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top chess board search terms

chess board81K/yr +13.2%2.5% conv.
chess55K/yr +3.0%2.0% conv.
chess board luxury13K/yr +13.2%0.8% conv.
شطرنج13K/yr -1.5%1.0% conv.
chess set13K/yr +18.0%1.8% conv.
شطرنج فخم كبير5K/yr -25.2%0.6% conv.
chess board magnetic5K/yr +4.8%3.1% conv.

All search terms

Top chess board products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

AMERTEER Wooden Chess Sets - Unique Fancy Travel Game for Adults and Kids - Large Folding Portable Chess Set - Wood Chess Board with Magnetic Closure Felt Interior Piece Holders

AMERTEER$59.024.4★90 rev

Chess Board Set Game Magnetic Chess Piece Set with Chess Folding/Portable Storage Board Traditional Game Educational Toys for Kids/Children/Adults Gift (Black/White 25x25x2cm)

Rubik$30.134.4★177 rev

Hurdaos Magnetic Wooden Chess Board Set with Manual for Adults Kids 15 Inch Chess Puzzle with Handmade Pieces Folding Portable Travel Unique Chess Game for Tournament Professional Beginner

Hurdaos$135.444.7★2,703 rev

HJB VISSO Magnetic Wooden Chess Set 15 Inches Folding Board Handmade Portable Travel Chess Board Game Sets with Game Pieces Storage Slots Chess Board Set for Kids and Adults

HJB VISSO$80.714.5★64 rev

Strategyify 11Inch Large Deluxe Metal Chess Set - Portable Wooden Box with Alloy Pieces Folding Board Ideal for Adults

Strategyify$259.944.8★36 rev

Newest

by launch date

Fitto Magnetic Wooden Chess Set with Folding Board Portable Travel Chess Game for Kids and Adults

FITTO$41.371 rev

2mo ago

Luxury Large Metal & Acrylic Chess Set with Wooden Chess Board (17) Weighted Chess Pieces with 3.5 King Foldable Tournament Chess Set for Adults & Kids Professional Chess Game Set

XAOHAO$569.9557 rev

8mo ago

SKY-TOUCH Magnetic Wooden Chess Set Chess Set Chess Board Adult Magnetic Set Classic Handmade Game Board Portable and Folding Game for Kids and Adults 39 * 39 * 1cm Age 3+ Year

SKY-TOUCH$49.7619 rev

11mo ago

NAWOKEENY 3 In 1 Magnetic Chess Set Draughts Board Games Backgammon 12 Inch Folding Wooden Chess Board for All Players Portable Travel Chess Board Game Sets with Chess piece and Storage Slots

NAWOKEENY$57.150 rev

1y ago

Moonmen Wooden 2 in 1 Magnetic Chess Set-15 Foldable Chess Set for Adults & Kids with Chess Pieces Storage Slots Chess Board Game Set for Tournament Professional Beginner (A)

Moonmen$64.594 rev

1y ago

What buyers say about chess board

What buyers praise and complain about, mined from review topics.

What buyers love

الجودة الشاملة50%

“Good Quality product”

قوة8%

“strength is good”

جودة الخشب6%

“Real wood, with 2 extra queens and looks premium”

المحتويات الصحيحة6%

“pieces are truly magnificent—the size, weight and feel are essentially perfect”

القيمة مقابل المال5%

“Best in the price range”

القوة المغناطيسية/الامتصاص3%

“Magnets are good”

جودة المواد3%

“solid product, very good material used and exactly what we were looking for”

الحجم الكلي3%

“The size is also great because it doesnt take up much space”

المنتج المعلن عنه مقابل المنتج الفعلي3%

“exactly what we were looking for”

المقتنيات2%

“Amazing chess set for the collection”

What buyers complain about

القوة المغناطيسية/الامتصاص31%

“Not magnetic”

الجودة الشاملة25%

“Unworthy”

القيمة مقابل المال13%

“little to expensive”

الحجم الكلي13%

“Too small”

الوزن ثقيل4%

“the box is slightly heavy”

Top return reasons

الحجم الكلي25%

الجودة الشاملة16%

المواد/الأجزاء المعيبة12%

القوة المغناطيسية/الامتصاص11%

المنتج المعلن عنه مقابل المنتج الفعلي9%

مقاومة للخدش4%

الالتصاق3%

حالة المنتج3%

القيمة مقابل المال3%

جودة المواد2%

Common questions

Is chess board profitable to sell on Amazon United Arab Emirates?: The niche generates $571K/yr across 24 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +7.7%. Flapen's verdict: Skip it (48/100).
How competitive is the chess board niche?: 20 brands and 48 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 61% of demand.
What do buyers complain about in chess board?: Top complaints mined from reviews: القوة المغناطيسية/الامتصاص, الجودة الشاملة, القيمة مقابل المال. The return rate is 2.4%.
When does demand for chess board peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the chess board niche?: Listings span $26.89–$1175.65; the average listing price is $206.81 (sweet spot $15–$100). The average incumbent carries 609 reviews — the moat a new listing must climb.