- Flapen Score
- 44 / 100Ranks 70 of 113 Toys niches · −3 vs the category median of 4744
- Market size
- $102K/yr40K searches / yr
- 90-day growth
- +14.9%search demand this quarter
- Competition
- 33%top-5 click share · 7 brands · 55 sellers
Flapen Score
Bluey Toys against its category
The dotted line is the Toys average. Past it, Bluey Toys is stronger. Inside it, weaker.
Market
The Bluey Toys market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Bluey Toys 40K times last year and spent an estimated $102K. The top 5 brands take 98% of clicks. Flapen scores it 44 out of 100, a Fail.
01 · Demand
2.2% of searches ended in a purchase last week.
Shoppers searched for this 40K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 2.2% of those searches ended in a purchase. Searches in the last 90 days moved +14.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $102K a year.
- Searches, last 12 months
- 40K
- Growth, 90 days vs prior 90
- +14.9%
- Conversion, latest week
- 2.2%
- Market size, estimated
- $102Ka year
- Top search term
- bluey toys36K searches a year
02 · Price
A sale here is worth $117.68.
Listings sell for $117.68 on average, from $23.38 to $297.49. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $117.68 that is $0 to $12K a year per listing.
- Average price
- $117.68above the $15 to $100 sweet spot
- Price range
- $23.38–$297.49
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$12K
- Returns
- 2.1%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is reviews.
27% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 9.8% of listings are out of stock. The average listing ranks #488 within Toys. It carries 2,234 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 27%
- Prime listings
- 98%
- Out of stock, average day
- 9.8%
- Average rank
- #488in Toys
- Average rating
- 4.49 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 2,234per listing
- Listings tracked
- 41
04 · Newcomers
Amazon counts 0 of last year's 7 launches as successful.
7 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 7
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 29 months
Products
Top Bluey Toys products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Bluey Family Poseable Figures Pack of 4 2.5 inch / 3 inch Size Multicolor
- Price
- $80.14
- Rating
- 4.8/5
- Reviews
- 27,192
- Age
- 6y ago

Bluey Hide Age 3+ & Seek Game Hide the figure and press her nose to start the built-in timer talks and giggles to help kids find her When found kids can Dance To Theme Song
- Price
- $72.36
- Rating
- 4.7/5
- Reviews
- 2,538
- Age
- 1y ago

Bluey and Bingo Supermarket Playset with Escalator Pretend Play Toys for Toddlers Sounds and 15 Pieces Grocery Store Playset
- Price
- $270.31
- Rating
- 4.7/5
- Reviews
- 1,084
- Age
- 1y ago

8 PCS Action Toys Playset Wolves Action Figurines Family and Friends Set Toys for Toddlers Muffin Cake Toppers Bandit (Dad) Chilli (Mum) Coco Bingo Snickers Rusty(Small)
- Price
- $39.98
- Rating
- 3.1/5
- Reviews
- 47
- Age
- 1y ago

Bluey Heeler Family Home Play Set with Adjustable Figures 2.5-Inch Size
- Price
- $258.94
- Rating
- 4.8/5
- Reviews
- 10,116
- Age
- 4y ago
Trending
90-day click momentum
Bluey Series 13 Lets Play Chef Family Shopping Trip Exclusive Figure Playset
- Price
- $177.66
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

LEGO Bluey Grannies with Bingo and Bluey - Educational Toy w/Car 2 Minifigures & a Garden - Montessori Set - Birthday Gift for 4+ Year Old Girls & Boys - 11216
- Price
- $54.62
- Rating
- 4.9/5
- Reviews
- 18
- Age
- 1mo ago

LEGO Bluey School with Rusty and Bluey - Educational Toy w/Kitchen Cafe 2 Minifgures & Play Food Accessories - Montessori Set - Birthday Gift for 4+ Year Old Girls & Boys - 11221
- Price
- $103.39
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 1mo ago

Bluey Friends Soft and Cuddly Bluey Plush Blue 8 inches 13007
- Price
- $71.63
- Rating
- 4.6/5
- Reviews
- 2,384
- Age
- 6y ago

Bluey S13 MINI FIGURE SINGLE PK CDU
- Price
- $23.38
- Rating
- 3.0/5
- Reviews
- 1
- Age
- 10mo ago
Newest
by launch date
LEGO Bluey School with Rusty and Bluey - Educational Toy w/Kitchen Cafe 2 Minifgures & Play Food Accessories - Montessori Set - Birthday Gift for 4+ Year Old Girls & Boys - 11221
- Price
- $103.39
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 1mo ago

LEGO Bluey Grannies with Bingo and Bluey - Educational Toy w/Car 2 Minifigures & a Garden - Montessori Set - Birthday Gift for 4+ Year Old Girls & Boys - 11216
- Price
- $54.62
- Rating
- 4.9/5
- Reviews
- 18
- Age
- 1mo ago

Bluey Series 13 Lets Play Chef Family Shopping Trip Exclusive Figure Playset
- Price
- $177.66
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

Bluey S13 MINI FIGURE SINGLE PK CDU
- Price
- $23.38
- Rating
- 3.0/5
- Reviews
- 1
- Age
- 10mo ago

BLUEY S13 COLOR CHANGE BLUEYS WHALE ISLAND PLAYSET EXCLUSIVE
- Price
- $159.62
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 33% of clicks. An open shelf where new products get seen.
Brands
7 falling
Sellers
55
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
33%
Top 20: 80%
Open market
1%
- BLUEY66%
- LEGO19%
- KOWVOWZ10%
- VTech2%
- Ravensburger1%
- Hey Clay1%
- Open — no brand owns it (1 brand, 1%)
Demand
Bluey Toys search demand
Weekly searches over the year. Pick a range.
Reviews and returns
What reviews say buyers love and hate about Bluey Toys
We read the reviews and the return reasons for every product selling here.
“Misleading Product”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
11 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bluey Toys questions
Answered from the same tracked data.









