backgammon
Skip itPrices mostly outside the sweet spot ($35.74–$986.59) — this niche doesn't clear our bar today.
Competition
Great38%top-5 click share — an open shelf
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good577.35avg incumbent reviews — the moat a new listing must climb
Brand share
Good64%top-5 brand share — brands hold most of the demand
Returns
Okay3.5%return rate — above 5% kills the launch gate
Avg price
Okay$252.41avg listing price — sweet spot $15–$100
Market size
Okay$108K$108K/yr · 32K searches
Growth
Bad-5.5%90-day search growth — must beat 0% to launch
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Price range
Bad$35.74–$986.59cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Arab Emirates niche tracking, backgammon is a $108K/yr Amazon United Arab Emirates market (32K searches/yr). The top 5 brands hold 64% of demand. Verdict: Skip it — 45/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
backgammon market data
- Units sold / yr
- 250–500
- avg 0–100/product
- Revenue / yr
- $63K–$126K
- units × avg price
- Conversion rate
- 1.3%
- Avg BSR
- #502
- Page quality
- 0%
- Prime
- 84%
- Sponsored
- 41%
- Out of stock
- 20.2%
- Avg brand age
- 48 months
- Avg seller age
- 9 days
Competition & brand share
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.Brands
27 rising
Sellers
34
Top-5 brand share
64%
Top 20: 95%
Top-5 click share
38%
Top 20: 84%
Open market
30%
- Generic24%
- Lingle13%
- RERIVER12%
- Goo!Hoo8%
- Pointworks7%
- THE WHITE SHOP6%
Demand
Weekly Amazon search volume, last 21 weeks — -5.5% search growth over the last 90 days.Top backgammon products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Lingle 14.5 Premium Natural Walnut Folding Backgammon Sets for Adults and Kids Including 30 Artificial Horn Checkers 2 Walnut Dice Cups and 5 Wooden Dice/Classic Two-Player Strategy Board
Lingle$349.594.3★341 rev
Handmade marquetry backgammon board mosaic pieces and mother of pearl inlaid with bone backgammon pieces
Generic$329.224.6★3 rev
Goo!Hoo Wooden Folding Inlay Backgammon Board Game Set Classic Traditional Board Games for All Ages (17IN)
Goo!Hoo$269.350.0★0 rev
Latas Handicrafts & Gifts LLC Wooden Backgammon with Chess Board | CHS6A 48cmx24cmx8cm
Generic$173.910.0★0 rev
BACKGAMMON Set) The 19 Premium Board Game Set - Large Unique Luxury Backgammon Travel Games Chess Set Board for Friends Families Gatherings/Indoor Games Giftطاولة زهر
Generic$236.353.7★6 rev
Newest
by launch date
Marble Backgammon Set 16 Inches White Board with Oceanic & Travertine Playing Chips Luxury Backgammon Board Game with Dice & Pieces Family Game Night Décor Classic Strategy Board Games for Adults
EARTHEN CRAFTS$398.968 rev
Goo!Hoo Wooden Folding Inlay Backgammon Board Game Set Classic Traditional Board Games for All Ages (17IN)
Goo!Hoo$269.350 rev
NAWOKEENY 3 In 1 Magnetic Chess Set Draughts Board Games Backgammon 12 Inch Folding Wooden Chess Board for All Players Portable Travel Chess Board Game Sets with Chess piece and Storage Slots
NAWOKEENY$57.150 rev
BiggDesign Backgammon Set with Checkers & Dice Scratch-Resistant MDF Glossy Finish Board with Magnetic Lock Foldable Classic Tavla Board Game
BiggDesign$221.9529 rev
Lingle 14.5 Premium Natural Walnut Folding Backgammon Sets for Adults and Kids Including 30 Artificial Horn Checkers 2 Walnut Dice Cups and 5 Wooden Dice/Classic Two-Player Strategy Board
Lingle$349.59341 rev
Trending
90-day click momentum
Excefore Wooden Chess Set 3-in-1 Folding Portable Chess Board Game Set and Checkers Backgammon Interior Storage Travel Chess Set for Adults Teens 11.8inche
Excefore$43.573.8★
Gentlemens Hardware Wooden Backgammon Set
Gentlemen's Hardware$157.480.0★
RERIVER Backgammon Set 2 Players Classic Backgammon Sets for Adults Board Game with PU Leather Case Portable and Travel Backgammon Set (Navy 11inch)
RERIVER$115.204.6★
Goo!Hoo Wooden Folding Inlay Backgammon Board Game Set Classic Traditional Board Games for All Ages (17IN)
Goo!Hoo$269.350.0★
Latas Handicrafts & Gifts LLC Wooden Backgammon with Chess Board | CHS6A 48cmx24cmx8cm
Generic$173.910.0★
What buyers say about backgammon
What buyers praise and complain about, mined from review topics.What buyers love
“Fantastic value”
“For trip easy to take”
What buyers complain about
“Not the same like the photo”
“Not the quality that I expected”
“The photo size measures shows big”
“Wood piece was bent at the centre”
“they came with cheap bad quality plastic”
Top return reasons
Common questions
- Is backgammon profitable to sell on Amazon United Arab Emirates?
- The niche generates $108K/yr across 37 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -5.5%. Flapen's verdict: Skip it (45/100).
- How competitive is the backgammon niche?
- 27 brands and 34 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 64% of demand.
- What do buyers complain about in backgammon?
- Top complaints mined from reviews: المنتج المعلن عنه مقابل المنتج الفعلي, الجودة الشاملة, الحجم الكلي. The return rate is 3.5%.
- What does it cost to enter the backgammon niche?
- Listings span $35.74–$986.59; the average listing price is $252.41 (sweet spot $15–$100). The average incumbent carries 577 reviews — the moat a new listing must climb.