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Backgammon

prices mostly outside the sweet spot ($35.74–$986.59) — Backgammon doesn't clear our bar today.

Flapen Score

45
Skip it

Ranks 67 of 113 Toys niches · −2 vs the category median of 47

Market size 26Growth 22Conversion 17Competition 77Returns 44Price range 7Avg price 38Brand share 68Review moat 73Quality gap 73
This niche Category average · 113 niches

Is Backgammon profitable on Amazon?

According to Flapen's Amazon United Arab Emirates niche tracking, Backgammon is a $108K/yr Amazon United Arab Emirates market (32K searches/yr). The top 5 brands hold 64% of demand. Verdict: Skip it — 45/100.

Backgammon: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -5.5% over the last 90 days and 1.3% of searches end in a purchase.

$108K

revenue / yr

Units sold / yr500
Search volume / yr-5.5%32K
Conversion rate1.3%
Avg price$252.41

Who owns the niche?

The top 5 brands hold 64% of demand, so 36% of the market is open.

36%

open market share

Brands · sellers27 · 34
Top-5 product click share38%
Open market36%
Avg brand age48 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 37 products

Sponsored placement41%
New entrants (1y)4· 1 succeeded
Avg rating4.3★
Avg reviews577

Top Backgammon products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

$0$3K$6K$10K$13K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)4 products missing review or click data not plotted

Brands

27 rising

Sellers

34

Top-5 brand share

64%

Top 20: 95%

Top-5 click share

38%

Top 20: 84%

Open market

30%

  • Generic24%
  • Lingle13%
  • RERIVER12%
  • Goo!Hoo8%
  • Pointworks7%
  • THE WHITE SHOP6%

Backgammon demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume32KCVR1.3%Products37Brands27Top 5 Brands64%OOS Rate20.2%Rating4.3★Reviews577Avg BSR#502
800600Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

What reviews say buyers love and hate about Backgammon

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews
القيمة مقابل المال50%

Fantastic value

سهولة الاستخدام50%

For trip easy to take

What buyers complain about

100% of reviews
المنتج المعلن عنه مقابل المنتج الفعلي33%

Not the same like the photo

الجودة الشاملة17%

Not the quality that I expected

الحجم الكلي17%

The photo size measures shows big

المواد/الأجزاء المعيبة17%

Wood piece was bent at the centre

جودة المواد17%

they came with cheap bad quality plastic

Backgammon return rate & reasons

Why buyers send it back, as a share of all return requests.

3.5%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1الحجم الكلي
37%
2الجودة الشاملة
21%
3جودة المواد
13%
4المواد/الأجزاء المعيبة
8%
5الالتصاق
5%

Common Backgammon questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Backgammon 45/100 on Amazon United Arab Emirates — Skip it. The niche generates $108K/yr across 37 tracked products. 1 of 4 products launched in the last 360 days are still selling. Search demand moved -5.5% over the last 90 days.
Backgammon buyers on Amazon United Arab Emirates complain most about المنتج المعلن عنه مقابل المنتج الفعلي, الجودة الشاملة, الحجم الكلي, the themes mined from the niche's reviews. Its return rate is 3.5%.