Action Figures
MaybeThe products selling today average only 3.7★. But buyers convert on only 0.7% of searches, so Action Figures is a Maybe.
- Flapen Score
- 53 / 100Top 27% of 113 Toys niches · +6 vs the category median of 4753
- Market size
- $100K/yr155K searches / yr
- 90-day growth
- +5.7%search demand this quarter
- Competition
- 28%top-5 click share · 22 brands · 70 sellers
Flapen Score
Action Figures against its category
The dotted line is the Toys average. Past it, Action Figures is stronger. Inside it, weaker.
Market
The Action Figures market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Action Figures 155K times last year and spent an estimated $100K. The top 5 brands take 68% of clicks. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
0.7% of searches ended in a purchase last week.
Shoppers searched for this 155K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +5.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $100K a year.
- Searches, last 12 months
- 155K
- Growth, 90 days vs prior 90
- +5.7%
- Conversion, latest week
- 0.7%
- Market size, estimated
- $100Ka year
- Top search term
- action figure55K searches a year
02 · Price
A sale here is worth $99.53.
Listings sell for $99.53 on average, from $26.29 to $948.69. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $99.53 that is $0 to $10K a year per listing.
- Average price
- $99.53inside the $15 to $100 sweet spot
- Price range
- $26.29–$948.69
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$10K
- Returns
- 2.3%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is low.
72% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 13.7% of listings are out of stock. The average listing ranks #353 within Toys. It carries 434 reviews at 3.72 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 72%
- Prime listings
- 93%
- Out of stock, average day
- 13.7%
- Average rank
- #353in Toys
- Average rating
- 3.72 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 434per listing
- Listings tracked
- 57
04 · Newcomers
Amazon counts 3 of last year's 17 launches as successful.
17 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 17
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Action Figures products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Beauenty T13 3D Printed Movable Robot T13 Action Figure Dummy13 Hand Painted Figures Desk Decoration for Collectors Desktop Decorations Game Lovers Creative Gifts For Kids (Style 1)
- Price
- $54.56
- Rating
- 3.6/5
- Reviews
- 35
- Age
- 1y ago

KOWVOWZ T13 Action Figure 3D Print Dummy Action Figures Robot Action Figure with 4 Weapons and 3 Hand Types Assembled Titan T13 Action Figures Set for Desktop Decorations Game Lovers
- Price
- $26.67
- Rating
- 2.0/5
- Reviews
- 14
- Age
- 2y ago

POP MART SKULLPANDA Lazy Panda Plush Doll Pendant 1PC Ideal Gift
- Price
- $153.24
- Rating
- 4.8/5
- Reviews
- 1,644
- Age
- 7mo ago

KOWVOWZ T13 Action Figure 3D Printed Multi-Jointed Movable T13 Lucky Dummy Action Figure Desktop Decorations for Game Lovers
- Price
- $35.96
- Rating
- 3.0/5
- Reviews
- 17
- Age
- 1y ago

POP MART SKULLPANDA Limpressionnisme Series Plush Pendant Blind Box 1PC
- Price
- $103.02
- Rating
- 4.8/5
- Reviews
- 1,644
- Age
- 7mo ago
Trending
90-day click momentum
POP MART THE MONSTERS Big into Energy Series-Vinyl Plush Pendant Blind Box Whole Set Labubu Keychains Creative Art Figure Collectible Home Decorations Gifts
- Price
- $570.95
- Rating
- 3.0/5
- Reviews
- 1
- Age
- 6mo ago

Posable Stickman Action Models Set (4.7) | Collectible Multi-Jointed Model with 7 Accessories | Stop Motion Ready | Desk Decor Gift for Collectors | Self-Assembly Kit (Black)
- Price
- $29.78
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago

POP MART THE MONSTERS - Exciting Macaron Vinyl Face Blind Box Labubu Keychains Collectible Toy Creative Art Figure 1PC Premium Design Home Decorations Gift
- Price
- $94.32
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 9mo ago

SHAHNARO Super Hero Avengers Action Figures 6-Pack Marvel Toys Gift Set with Iron Man Hulk Captain America Venom SpiderMan Toy Birthday Gift for Kids Ages 4+
- Price
- $94.78
- Rating
- 3.3/5
- Reviews
- 3
- Age
- 3mo ago

POP MART CRYBABY CHEER UP BABY! Series-Plush Pendant Single Blind Box
- Price
- $59.56
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 7mo ago
Newest
by launch date
SHAHNARO Super Hero Avengers Action Figures 6-Pack Marvel Toys Gift Set with Iron Man Hulk Captain America Venom SpiderMan Toy Birthday Gift for Kids Ages 4+
- Price
- $94.78
- Rating
- 3.3/5
- Reviews
- 3
- Age
- 3mo ago

Posable Stickman Action Models Set (4.7) | Collectible Multi-Jointed Model with 7 Accessories | Stop Motion Ready | Desk Decor Gift for Collectors | Self-Assembly Kit (Black)
- Price
- $29.78
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago

POP MART THE MONSTERS Big into Energy Series-Vinyl Plush Pendant Blind Box Whole Set Labubu Keychains Creative Art Figure Collectible Home Decorations Gifts
- Price
- $570.95
- Rating
- 3.0/5
- Reviews
- 1
- Age
- 6mo ago

POP MART SKULLPANDA Lazy Panda Plush Doll Pendant 1PC Ideal Gift
- Price
- $153.24
- Rating
- 4.8/5
- Reviews
- 1,644
- Age
- 7mo ago

POP MART SKULLPANDA Limpressionnisme Series Plush Pendant Blind Box 1PC
- Price
- $103.02
- Rating
- 4.8/5
- Reviews
- 1,644
- Age
- 7mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 28% of clicks. An open shelf where new products get seen.
Brands
22 falling
Sellers
70
Top-5 brand share
68%
Top 20: 99%
Top-5 click share
28%
Top 20: 66%
Open market
28%
- POP MART16%
- KOWVOWZ16%
- NALACAL14%
- Beauenty13%
- KASTWAVE8%
- Bandai Namco5%
Demand
Action Figures search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3× · 7 of 12 months tracked
Search terms
Top Action Figures search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- action figure55K/yr
- figure22K/yr
- action figures28K/yr
- t1317K/yr
- figures14K/yr
- dummy 1310K/yr
- t13 action figure9K/yr
Reviews and returns
What reviews say buyers love and hate about Action Figures
We read the reviews and the return reasons for every product selling here.
“Like yeah its hard to assemble”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
13 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Action Figures questions
Answered from the same tracked data.









