action figures
Worth a lookShows beatable incumbent ratings (3.7★), but weak search conversion (0.7%) keeps it on the watch list.
Quality gap
Incredible3.7★avg incumbent rating — lower means beatable quality
Competition
Great28%top-5 click share — an open shelf
Review moat
Great434.32avg incumbent reviews — the moat a new listing must climb
Avg price
Great$99.53avg listing price — sweet spot $15–$100
Returns
Good2.3%return rate — above 5% kills the launch gate
Brand share
Good68%top-5 brand share — brands hold most of the demand
Growth
Okay+5.7%90-day search growth — must beat 0% to launch
Market size
Okay$100K$100K/yr · 155K searches
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Price range
Bad$26.29–$948.69cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Arab Emirates niche tracking, action figures is a $100K/yr Amazon United Arab Emirates market (155K searches/yr). The top 5 brands hold 68% of demand. Verdict: Worth a look — 53/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
action figures market data
- Units sold / yr
- 750–1K
- avg 0–100/product
- Revenue / yr
- $75K–$100K
- units × avg price
- Conversion rate
- 0.7%
- Avg BSR
- #353
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 72%
- Out of stock
- 13.7%
- Avg brand age
- 34 months
- Avg seller age
- 38 days
Competition & brand share
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.Brands
22 falling
Sellers
70
Top-5 brand share
68%
Top 20: 99%
Top-5 click share
28%
Top 20: 66%
Open market
28%
- POP MART16%
- KOWVOWZ16%
- NALACAL14%
- Beauenty13%
- KASTWAVE8%
- Bandai Namco5%
Demand
Weekly Amazon search volume, last 28 weeks — +5.7% search growth over the last 90 days.Top action figures search terms
- action figure55K/yr
- figure22K/yr
- action figures28K/yr
- t1317K/yr
- figures14K/yr
- dummy 1310K/yr
- t13 action figure9K/yr
Top action figures products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Beauenty T13 3D Printed Movable Robot T13 Action Figure Dummy13 Hand Painted Figures Desk Decoration for Collectors Desktop Decorations Game Lovers Creative Gifts For Kids (Style 1)
Beauenty$54.563.6★35 rev
KOWVOWZ T13 Action Figure 3D Print Dummy Action Figures Robot Action Figure with 4 Weapons and 3 Hand Types Assembled Titan T13 Action Figures Set for Desktop Decorations Game Lovers
KOWVOWZ$26.672.0★14 rev
POP MART SKULLPANDA Lazy Panda Plush Doll Pendant 1PC Ideal Gift
POP MART$153.244.8★1,644 rev
KOWVOWZ T13 Action Figure 3D Printed Multi-Jointed Movable T13 Lucky Dummy Action Figure Desktop Decorations for Game Lovers
KOWVOWZ$35.963.0★17 rev
POP MART SKULLPANDA Limpressionnisme Series Plush Pendant Blind Box 1PC
POP MART$103.024.8★1,644 rev
Newest
by launch date
SHAHNARO Super Hero Avengers Action Figures 6-Pack Marvel Toys Gift Set with Iron Man Hulk Captain America Venom SpiderMan Toy Birthday Gift for Kids Ages 4+
SHAHNARO$94.783 rev
Posable Stickman Action Models Set (4.7) | Collectible Multi-Jointed Model with 7 Accessories | Stop Motion Ready | Desk Decor Gift for Collectors | Self-Assembly Kit (Black)
Phlimbtoy$29.781 rev
POP MART THE MONSTERS Big into Energy Series-Vinyl Plush Pendant Blind Box Whole Set Labubu Keychains Creative Art Figure Collectible Home Decorations Gifts
POP MART$570.951 rev
POP MART SKULLPANDA Lazy Panda Plush Doll Pendant 1PC Ideal Gift
POP MART$153.241,644 rev
POP MART SKULLPANDA Limpressionnisme Series Plush Pendant Blind Box 1PC
POP MART$103.021,644 rev
Trending
90-day click momentumPOP MART THE MONSTERS Big into Energy Series-Vinyl Plush Pendant Blind Box Whole Set Labubu Keychains Creative Art Figure Collectible Home Decorations Gifts
POP MART$570.953.0★
Posable Stickman Action Models Set (4.7) | Collectible Multi-Jointed Model with 7 Accessories | Stop Motion Ready | Desk Decor Gift for Collectors | Self-Assembly Kit (Black)
Phlimbtoy$29.785.0★
POP MART THE MONSTERS - Exciting Macaron Vinyl Face Blind Box Labubu Keychains Collectible Toy Creative Art Figure 1PC Premium Design Home Decorations Gift
POP MART$94.325.0★
SHAHNARO Super Hero Avengers Action Figures 6-Pack Marvel Toys Gift Set with Iron Man Hulk Captain America Venom SpiderMan Toy Birthday Gift for Kids Ages 4+
SHAHNARO$94.783.3★
POP MART CRYBABY CHEER UP BABY! Series-Plush Pendant Single Blind Box
POP MART$59.560.0★
What buyers say about action figures
What buyers praise and complain about, mined from review topics.What buyers love
“Nice Toy”
“Nice product”
“Glue is friend”
“Durable”
“Value for money as my kid has been playing with it regularly”
What buyers complain about
“Like yeah its hard to assemble”
“is very bad quality”
“it was very fragile”
“what I recieved was far less than that with adhesive tape all over bruises”
“Nothing like the picture”
“parts kept coming off”
Top return reasons
Common questions
- Is action figures profitable to sell on Amazon United Arab Emirates?
- The niche generates $100K/yr across 57 tracked products. 3 of 17 products launched in the last 360 days are still selling. 90-day search growth is +5.7%. Flapen's verdict: Worth a look (53/100).
- How competitive is the action figures niche?
- 22 brands and 70 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 68% of demand.
- What do buyers complain about in action figures?
- Top complaints mined from reviews: التجميع/التركيب, الجودة الشاملة, قوة. The return rate is 2.3%.
- What does it cost to enter the action figures niche?
- Listings span $26.29–$948.69; the average listing price is $99.53 (sweet spot $15–$100). The average incumbent carries 434 reviews — the moat a new listing must climb.